LONDON — Tennis is on the brain in London because the 2023 Wimbledon Championships proceed.

Italian sportswear brand Sergio Tacchini has arrange its first installation at Selfridges, on the boys’s floor, which can run until Aug. 6.

The space has been titled “Causing a Racquet,” a nod to the tournament going down at Wimbledon, in addition to the brand’s history.

The brand was arrange by former tennis player Tacchini in 1966.

The space at Selfridges has been transformed into an all-white tennis court with large tennis racquets and balls being a part of the display, together with Roman columns and statues to signal the brand’s Italian history.

“We’re very excited to be creating this immersive installation to introduce the brand to the Selfridges customer. We have now rigorously chosen products that reflect each our heritage in addition to providing exciting latest designs for everybody to enjoy,” said Zubair Mal, U.K. brand manager at Sergio Tacchini.

“Being inside such a highly regarded department store over the London tennis season is a incredible opportunity to showcase the brand’s history and future,” he added.

The shop will stock spring and summer pieces comparable to their track tops and polos, in addition to pieces exclusive to the British department store, including the Vento Track Jacket, taking inspiration from the ‘90s using prints from the Tacchini archive.