Contouring has been around for years, popularized by Kim Kardashian, but TikTok users are taking it to the following level this summer by contouring with self-tanner.

Tantouring, because it has turn into known, relies on the identical face-contouring principals as regular contouring — but it surely won’t wash off in an ocean or the pool.

“It’s all over TikTok and I really like to see how persons are using self-tanning mousse apart from on their body,” says Mahay Tremblay, cofounder of Canadian self-tanner brand Nuda. “It’s such an excellent technique to enhance features of the face and to look more sculpted without applying makeup.”

For a flawless application, she suggests using a small- or medium-size round fluffy brush for the cheekbones, the jawline, the temples and a small straight one for the nose and under the lips.

“You must put some mousse within the cap of the bottle somewhat than putting it straight on the comb,” she continues. “This manner, you may control the quantity of product you apply and avoid disasters. Start with a small quantity and mix it like you’d do with makeup. Ensure that you’re mixing the temples well toward the hairline.”

Tremblay cautions that the tanner may appear intense straight after the applying, but it would look far more natural once it has been rinsed off.

Tantouring is best done before bed, says Sophie Evans, St. Tropez’s skin ending expert. People can sleep with the self-tanner on, allow the tan to develop, then cleanse within the morning to disclose a contoured, glowing face. She uses use a body self-tanner or St. Tropez’s Self Tan Luxe Tonic Glow Drops, $42. 

“Apply your contours heavily, don’t worry if it looks fake at this stage as once the contours have developed and your first cleanse has taken place the contours will soften, I promise,” she says.

In addition to face tantouring, Evans is seeing clients ask for a more contoured look on the body during spray tans — a trend that has been around for some time.

“Contouring with self-tan continues to be a trend obviously, with increasingly more people asking for it,” she tells WWD. “Nearly all my clients want contouring on their bodies so as to add that extra definition and tone.” 

After all, accidents can occur with at-home self-tanning, but Evans believes with tantouring it’s a straightforward fix: apply a generous amount of oil for five minutes, then use a cleansing cloth and face exfoliator. “Scrub the face and lift off with the fabric to melt,” she says. 

At Ulta Beauty, tanning products from St. Tropez, Coco & Eve, Bondi Sands, Loving Tan, Bali Body and Tan-Luxe are popular, in accordance with Penny Coy, vp of merchandising.