For those who walked right into a salon or scrolled through TikTok in 2023, then that everyone seems to be completely obsessive about caring for his or her hair. Never before have we had access to so many latest formulas (an overnight dry shampoo or exfoliating scalp spray, anyone?) and known exactly how one can use them, due to 1000’s of styling suggestions, hair color trends, and unsolicited advice available inside seconds on our screens. And the emergence of a thriving scalp category has us pondering lots more in regards to the skin on our head and how one can take care of it in addition to our face and body.

Gone are the times of 3-in-1 shampoos that cause more harm than good. In 2023, there may be a product for nearly every hair concern possible and we’re more strategic than ever about what earns real estate in our shower. All of that’s influencing what we’re going to see on shelves and in dermatologists’ offices in 2024. We spoke to a number of the top experts in hair care and combed through next 12 months’s most fun launches, and it’s clear that the first focus for next 12 months is all about attending to the basis of all our biggest hair and scalp concerns. We predict that almost every development within the hair-care category — treatments and tools alike — in 2024 might be geared toward achieving stronger, healthier, shinier hair. Read on to find why.

• Rachel Bodtis a colorist and the owner of Homecoming Salon in Recent York City.
• Tommy Buckettis a hairstylist at Marie Robinson Salon in Recent York City.
• Valerie Georgeis a Los Angeles-based cosmetic chemist and president of the product and research development lab Simply Formulas.
• Ginger Kingis a Recent Jersey-based cosmetic chemist and founding father of FanLoveBeauty.
• Justine Marjanis a Los Angeles–based hairstylist and brand ambassador for GHD and Tresemmé.
• Uchenna OkerekeMD, is a board-certified dermatologist in Boston.
• Jessica Phillips, is vp of merchandising at Ulta Beauty.
• Helen Reaveyis a hairstylist and licensed trichologist in Recent York City, and founding father of Act + Acre.
• Lacy Redwayis a Los Angeles-based hairstylist, Unilever stylist, and celebrity hair artist for Dove Hair and Nexxus.
• Neil SadickMD, is a board-certified dermatologist in Recent York City and clinical professor of dermatology at Weill Cornell Medical College.
• In StrachanMD, is a board-certified dermatologist and director of Aglow Dermatology in Recent York City.
• Jeroen Temmerman, is the CEO of hair-styling tool brand GHD.

Scalp care will get smarter, simpler, and more specific.

In 2023, we mastered the lesson that the scalp is skin and we must deal with it accordingly — but you’ll be able to try this with greater than an abrasive scrub. “We’re not even at the height of this trend,” says cosmetic chemist Valerie George. Within the salon, top concerns are scalp care and hair loss, that are intrinsically linked, says hairstylist Tommy Buckettwhile the identical applies when people start shopping. “Scalp care is the first focus across our customers in all age groups — from Gen Alpha to Gen X,” says Jessica Phillips, vp of merchandising at Ulta, noting an increase within the retailer’s scalp-specific offerings from brands like Mielle, Living Proof, Ouai, Divi, Briogeo, Bread Beauty Supply, Donna’s Recipe, Curlsmith, and Higher Not Younger.

What is going to differentiate the scalp-care launches in 2024 is the rise of more targeted treatments for various scalp types and skin maladies on the scalp. “Loads of what’s launched are one-size-fits-all sorts of products,” says Helen Reaveyhairstylist, trichologist, and founding father of scalp-care brand Act + Acre. Going forward, the experts see the scalp category following the identical trajectory as what happened in skincare over the past five years. “You’ll have the opportunity to search for something with a particular ingredient, like BHA or salicylic acid, or a treatment for a really specific issue you’re coping with,” explains Reavey.