Therabody is expanding its skincare offerings.

The brand, which launched its TheraFace Pro, $399, in 2022, is now introducing a hands-free, full-face offering called the TheraFace Mask, $599, which features three LED treatments including red light meant to deal with signs of aging, blue light to fight pimples and red and infrared light to spice up collagen, in addition to a vibrating massage mode. The FDA-cleared class 2 medical device features 648 medical-grade LEDs to treat your entire face in a single sitting.

“Now we’re moving into skincare, which makes a number of sense for those who think in regards to the modalities and the technology that we have now access to: red light, blue light, vibration, infrared light,” said Therabody founder and chief wellness officer Dr. Jason Wersland, noting three years ago it was difficult to source LEDs that might bend for a curved mask like this one.

While the TheraFace Pro was a key launch for the brand, because it kick-started its foray into skincare, it also provided an idea to create a more passive product with the TheraFace Mask.

“That [the TheraFace Pro] opened our eyes to, ‘Oh, wow, what if we had something that was passive?’” said Wersland. “Having the ability to have something that’s really passive, but super effective, that’s where this concept got here from.”

Each of the three sorts of light runs for 3 minutes. In line with the Therabody team, nine minutes a day is the utmost treatment time, so consumers won’t must double up on sessions for optimal advantages.

“We put vibrating motors, 17 of them. There’s some that line the attention and a few that line the strap and this just makes it more comfortable, makes you would like to use it more which that’s what we wish to do is get you on a consistent regimen,” said Lissa Bankston, director of human performance at Therabody.

While the three LEDs and the vibrating mode together create a multifunctional product, the team ensured the design allowed users to multitask while using the mask. The product includes removable silicone goggles to guard the attention area, though in keeping with a study published in The Journals of Gerontology, red light may support overall eye health, which the brand emphasized. Bankston estimates the goggles block about 95 percent of the sunshine from attending to the eyes, so consumers can multitask. This feature suits nicely into the wellness trend of “habit stacking,” which has collected nearly 78 million views on TikTok — think wearing a hands-free mask while reading a book.

With this recent launch, Therabody is constant to deal with the sweetness market, because it suits into the brand’s overall ethos around full-body health.

“[With] the TheraFace pro, we were freshmen. Now we feel like we’re juniors, moving into where we type of understand the [beauty] space a little bit bit,” said Wersland.

In an effort to coach consumers, the brand can be doubling down on content. Expect a selected beauty vertical on the education section of the brand’s website to learn in regards to the product, its results and detailed protocols. The brand can be planning to expand its presence at beauty-centric conferences, because it positions itself as a pacesetter in health tech broadly.

When it comes to first-year sales, Therabody expects the TheraFace Mask to perform similarly to the TheraFace Pro, which was a multimillion-dollar opportunity.

“With the immense success of TheraFace Pro we created a multimillion-dollar business in 12 months one, with sales second only to our flagship product, Theragun,” said Wersland. “We see no reason why we are able to’t proceed to realize similar sales results as we expand our product line with TheraFace Mask.”