Celebs have already announced their departures from Twitter in response to Elon Musk’s challenge-riddled latest leadership. Now it looks like businesses are following suit.

It has been reported that major advertisers have began to flee Twitter since Elon Musk gained ownership of the platform in October amid growing concerns around misinformation, hate speech, and bizarre changes to the favored verification process. The tech billionaire made headlines when he pulled the trigger on a company-wide gutting of departments dedicated to AI ethics and content moderation amongst others.

In a Gizmodo report, the use of the N-word increased 500%.

In response to the tumult, advertisers are opting to drag their dollars from the platform and other major brands are deleting their accounts altogether. Here’s a growing list of Twitter’s business account exodus.

01

General Motors

On October 28, 2022 CNBC reported the automaker suspended promoting with the social media company. “We’re engaging with Twitter to grasp the direction of the platform under their latest ownership. As is normal course of business with a major change in a media platform, we’ve temporarily paused our paid promoting. Our customer care interactions on Twitter will proceed,” the corporate said in an emailed statement.

02

Balenciaga

On November 15, it was reported that the favored brand deleted its profile from Twitter after Elon Musk’s arrival spiked fears over the direction of the social media platform.

03

Eli Lilly

In perhaps essentially the most brutal blow since Musk’s takeover and subsequent change to Twitter’s verification process, pharmaceutical company Eli Lilly reportedly lost tens of millions after a paid verified account pretending to be them tweeted “We’re excited to announce insulin is free now.” The message plummeted the stock price almost immediately. The corporate has since reportedly halted all promoting.

04

Playbill

In line with CNN, Playbill, a news outlet and guide for the Broadway theater community left Twitter earlier this month because of pervasive hate speech.

In an announcement, Playbill said Twitter “greatly expanded its tolerance for hate, negativity, and misinformation.” The account, which boasted about 400,000 followers, was not energetic on Twitter as of November 12, 2022.

05

United Airlines

Reuters reported that a United Airlines spokesperson suspended ad spending on Twitter on November 5.

06

Audi

Reuters reported that the automaker’s said it will “proceed to guage the situation,” in a wait-and-see approach to promoting with the social media company.

07

Volkswagen

Fortune reported earlier this month that Volkswagen announced its had advised all of its brands to pause spending on the platform “until further notice” while monitoring how Twitter’s operational leadership evolves.