DeoDoc is betting big on menopause. 

The ladies’s intimate care brand has launched two stock keeping units to deal with menopause-related symptoms including the Meno Care Oil Wash, $45, and the Meno Care Hydrating Balm, $42. As a part of the Meno Care launch, the brand can also be highlighting its FDA-approved Intimate Lubricant Drops, $25, a bestseller that’s suitable for those going through menopause.

“It is a group of girls which have real problems, real issues with dry vaginal skin, vaginal dryness and dry vulvar skin,” said DeoDoc cofounder Dr. Hedieh Asadi. “There haven’t been any good products in the marketplace for his or her specific needs and which are developed by women doctors and gynecologists so that is yet one more segment that we wish to go in to and improve.”

Based on Asadi, the team turned to its cofounder Dr. Gunvor Ekman Ordeberg, an OB-GYN who still sees patients.

“These two products are entirely developed based on the feedback that Dr. Gunvor has gotten throughout the years,” said Asadi, noting patients were in search of out products that moisturized the vulva without leaving a greasy feeling.

The brand’s Meno Care Oil Wash, $45, employs one hundred pc plant-based oils, which “help to revive the skin’s barrier and helps to guard this area that may be very fragile,” in line with Asadi. She also describes the Meno Care Hydrating Balm, $42, as a “body lotion but to your vulvar area.”

As DeoDoc launches these products, it continues to construct out its offering to deal with every stage of a girl’s life. Among the brand’s other bestselling products include Intimate Wipes, $15; Every day Intimate Wash, $24, and Intimate Deospray, $20.

“We wish to be there for all phases during a girl’s life, for the primary period but additionally for the last period, and all the pieces that happens with our intimate area during these years,” Asadi said.

Her sister and cofounder Hasti Asadi added: “It’s inevitable. All of us women, we’re going to find yourself there in some unspecified time in the future in life, so although your complete group of our following aren’t in menopause right away, they are going to find yourself there so we try to coach them.”

Within the name of education, the brand is doubling down on content across Instagram, TikTok — where the brand has greater than 175,000 followers — and the direct-to-consumer website, which has a blog section.

Based on the team, more DeoDoc menopause products are within the works. 

While the brand declined to share specific sales figures, they did note the Meno Care launch in Sweden 4 months ago has informed how they think it could perform overall.

“It has been certainly one of our strongest launches,” Hasti said. “We predict moving forward the Meno Care segment will stand for 25 percent of our sales all over the place.”