Even though it’s a beloved protective styling methods, braid extensions might be toxic to the wearer if not careful. Popular synthetic braiding hair can often be made with plastic and harmful materials that may minimally inflame the scalp, or result in more serious health issues down the road.

Fortunately, Tiffini Gatlin has come to our rescue.

As originally reported by Afrotech, Gatlin launched Latched and Hooked Beauty in 2016 — a premium synthetic hair extension brand that goals to supply Black women with healthier styling decisions. After five years of servicing consumers, Gatlin’s was recognized by Google for Startups with a $100,000 award for her business. She also honored as Ulta Beauty’s MUSE 100 honorees.

Now, she’s celebrating yet one more milestone. Earlier this month, it was reported that Gatlin launched her synthetic wig design on QVC — the primary Black-owned faux hair designer to accomplish that.

“This historic moment implies that I wasn’t crazy when I made a decision to enter into a distinct segment market where there have been no blueprints,” Gatlin said in an AfroTech interview. “My work over the past six years was not in vain and I actually have proven that Black women want quality hair products to assist them feel their most confident self.”

She continued: “I would be the first to launch a hair extension product for Black women on QVC but I actually don’t need to be the last,” she continued. “I hope this moment will encourage my fellow Black woman founders to persist within the face of adversities and in case you define an issue and you’re captivated with solving it, don’t seek validation — solve the issue and the remaining will come.”

“I desired to design a wig for ladies who don’t wear wigs,” Gatlin explained to AfroTech. “Wigs might be intimidating and the wig I’m launching on QVC is a pre-tied turban wig so there is no such thing as a lace cutting or gluing. Also, since the hair is synthetic there is no such thing as a every day manipulation required. The goal was to create a wig that she will placed on and go in 60 seconds or less.”