The National Institute of Environmental Health Science’s 2022 study revealed links between chemical hair straightening products causing uterine cancer. The data revealed Black women were found to be most at-risk amongst those diagnosed the uterine cancer, answering a long-asked query
Amongst chemical relaxers, the back labels of straightening products typically utilized by Black women with textured hair are riddled damaging ingredients that. Tavia Green recognized this and set out to seek out an answer.
After establishing a successful wig and extensions brand and sometimes wearing her own product, she noticed the health of her real hair was waning. It was then she decided to formulate her own line of things that might help her achieve the look she wanted without the damage heat straightening causes.
“She can be within the kitchen trying out various things, Googling product mixtures on a regular basis,” Thelbert Green, Tavia’s husband tells ESSENCE. “I joined in and together we went to mixing it, and it wasn’t as we wanted it to be just yet. So we hired a chemist to step in.” From there, Climax Haircare was born.
The clean thermal-protective protective range of things include a hydrating shampoo, conditioner, silkening serum and styling spray that aim to individuals with deeply textured hair, particularly 4c patterns coif their mane.
“Our brand speaks to the ladies who wish to be versatile with their hair,” Tavia explains to ESSENCE. “I don’t think women are going to return to relaxers because when you do, it’s not possible to revert back to your natural hair. I feel the natural hair industry goes to proceed to evolve so far as hairstyling techniques go, and the vast majority of the ladies who’re going to stay natural will enjoy this freedom and flexibility.”
She says her mission is to proceed to creating products that talk to that woman.
Clearly the couple is on the fitting track. Tavia, who serves as CEO of Climx Haircare and Thelbert the COO, started off as a direct-to-consumer e-commerce brand—now, they’ve secured a serious retail expansion deal.
“Starting in early 2024, we’ll be sold in beauty supply stores in parts of Texas, Florida, and widely in Atlanta—we couldn’t be more excited,” Tavia said.
In lower than five years, she shared they’ve raised non-dilutive funding through grants, accelerated programs and angel investors, to support the expansion but she’s not keen on quickly amassing mega growth.
“I don’t aspire to be a nine-figure company,” she says. “I just like the comfortable spot we’re in since the larger you grow, unfortunately, the less say you may have about your ingredient formulation.” She explains that the very last thing she desires to do is leave consumers feeling betrayed by a switch-up of ingredients to chop costs and ramp-up of distribution.
“I never wish to compromise the integrity of the products,” she says. “I’m okay with being a mom and wife, and putting my customers first.”
Products may be found at Walmart.com and Climax Haircare.
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