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1 Jul

Thom Browne Is Taking the Couture Stage

Thom Browne Is Taking the Couture Stage

Remember the headline-making gold bullion Thom Browne glamour gown and cape Lizzo wore to the 2022 Met Gala? The one which took 22,000 hours of needlework to craft? A couple of pair of hands was working little question, but still — that’s greater than 900 days for one look.

Which is to say, the Recent York designer is already doing couture. But on Monday, he’ll make it official when he shows for the primary time on the Paris high fashion calendar, at Opera Garnier.

At couture, he’ll position his Thom Browne signature gray suit on the identical vaunted stage because the Chanel tweed suit, the Dior Bar suit and other fashion classics which have stood the test of time.

For Browne, it began with the grey suit, after all. He launched his label in 2003 with the intent of reintroducing tailoring to the early 2000s crowd living in jeans and T-shirts.

Thom Browne Couture Preview 2024

Alexandre Faraci/WWD

“I feel this really encapsulates what I need to say on this collection, starting with the grey suit at the very best level coming from an American designer,” Browne said of the all-gray looks he selected for WWD’s couture preview shoot, including a women’s Chesterfield, sport coat, trousers and pleated skirt with hand finished tipping, worn with a corset and tie, and a men’s sport coat and skirt with hand-finished tipping worn with a merino wool cardigan vest.

“It’s what I need people to see with reference to our tailoring — different proportions and shapes, heightening the fabrications and the embroideries to an actual couture level. There’s different sections in the gathering, so there are also some more conceptual pieces together with the more relatable,” he explained.

As chairman of the Council of Fashion Designers of America, Browne is aware of the optics of showing in Paris. But he did present at Recent York Fashion Week in February, and as he sees it, by doing couture he’s flying the flag one other way.

Thom Browne Couture Preview 2024

Thom Browne Couture Preview 2024

Alexandre Faraci/WWD

“I feel American fashion ought to be seen all over the world, and seen in the easiest way. And I’ve been showing in Paris for 12 years, so it is an element of my business. It’s also necessary that I show in America like I did with my past collection. But an important thing for me to do is lead by example and to indicate that you’ve gotten to be true to yourself and do what’s best in your collection.”

He’s upping the ante, he said.

“I’ve put pressure on all of us to ensure that that we don’t disappoint and we’re worthy of being amongst the most effective couturiers on this planet and respect the heritage that goes together with having the distinction of being on the calendar.”

Lizzo

Lizzo’s 2022 Thom Browne Met Gala look took 22,000 hours of needlework.

Lexie Moreland/WWD

The show will probably be salon-style and client-heavy with about 300 guests, a few of whom have already got appointments next week to put orders at Browne’s Avenue Montaigne atelier, where 40 seamstresses are hard at work ending the gathering.

“After all, I’m showing it in the way in which that I see it, but with it being couture, customers will have the ability to take looks from the gathering and personalize them for themselves. It’s also within the showroom with the remainder of the gathering that’s been selling the last week-and-a-half. Together, it represents the breadth of what we do with regards to the peak of couture and what we do commercially that supports the business.”

So is that this an audition for the Chanel job?

“No, Virginie [Viard] is doing an awesome job and I’m just doing my thing at Thom Browne,” he said.

But is he interested at some point in going to a house with a couture tradition?

“I’m very considering being at Thom Browne. I actually think the main focus, especially in my position on the CFDA, is nurturing the subsequent generation of latest houses and latest collections. Probably the most necessary things for me in showing during couture is to indicate there are latest collections worthy of being the subsequent generation.”

Thom Browne

Thom Browne, chairman of the CFDA.

Nina Westervelt/WWD

Browne is clearly settling into the CFDA leadership role.

“It was my responsibility after 20 years of getting a lot from the style world to provide back, and ensure that everybody gets a probability, but everyone that’s getting a probability realizes that it’s quite a lot of labor and there’s never a guarantee,” he said. “The important focus ought to be on pure creativity and ranging from there, and likewise not rushing. It’s ensuring that you simply are as clear as possible so long as possible in order that it becomes necessary enough to have the ability to sustain itself.”

The most important news to return out of Paris men’s ready-to-wear week was the debut of one other American, Pharrell Williams at Louis Vuitton. The star-studded spectacle that shut down the Pont Neuf also sparked a debate in regards to the way forward for luxury — will it’s led by Hollywood hype or haute handcraft?

“I start from craft and creativity, and I feel Pharrell has a tremendous voice….Everybody has to approach it their very own way. The alternative of Pharrell was great in that he has ideas and a way of himself. That’s place to begin,” said Browne who, it ought to be identified, was also not classically trained as a designer, though he did work at Giorgio Armani and Club Monaco before starting his own label.

Browne has also had a front seat to fashion history alongside his partner, Metropolitan Museum of Art curator Andrew Bolton. But he was actually introduced to couture much earlier, when he traveled to Paris throughout the fall 2005 season along with his friend from back within the Los Angeles days, Libertine designer Johnson Hartig.

“It’s the explanation why I do my shows the way in which I do since the first shows I ever saw were a Christian Lacroix couture show, a Chanel couture show and a John Galliano couture show. And I believed, ‘OK, well, for those who do shows then this it what you do.’”

Thom Browne RTW Fall 2023

Thom Browne RTW Fall 2023

Giovanni Giannoni/WWD

Cue the theatrics, which Browne has deployed on the runway for ready-to-wear from Day One. Expect the identical at couture. Whether he will probably be a daily on the calendar stays to be seen, nevertheless.

“I moved to Paris Fashion Week 12 years ago to challenge myself in the middle of creativity, then bring it back to America and represent what I feel American fashion could be all over the world.”

Twenty years in, he’s done that, crafting an internationally recognized image with the assistance of parent group Zegna and many his own Hollywood hype.

The most recent? Thom Browne the brand plays a key role within the storyline of the second season of Hulu’s hit series “The Bear.”

Spoiler alert: At the top of episode nine, chef Sydney Gadjahar (played by actress Ayo Edebiri, who was a guest of the designer’s on the 2022 CFDA Awards) gets her own custom-made Thom Browne chef’s jacket. The message? She’s arrived.

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