During a celebratory dinner cohosted by WWD and Amyris at Tatiana by Kwame Onwuachi for Tia Mowry’s 4U hair care line, the founder (slash actress and lifestyle influencer) sat down with Ally Love, multihyphenate, founder and chief executive officer the Love Squad, for a conversation concerning the story behind the brand.

Notably, Mowry is one in all the primary Black women to launch a hair care line at Walmart. The road’s products are created with Amyris, the science-backed biotech company and wonder manufacturer, and are clinically proven to boost curls with moisture without weighing them down. Mowry speaks highly of the partnership that she has with Amyris, which she describes as being very hands-on as time is given to understanding the importance of natural, clean ingredients.

Each Mowry and Love shared that the connection they’ve had with their hair has not at all times been a positive one, citing lack of representation as a significant component. With 4U by Tia, the ladies are filling a void available in the market by championing consumers to have a greater relationship with their authenticity in terms of hair and showing the fantastic thing about natural hair.

Today, Love said her hair is her best accessory.

Importantly, Mowry expressed that curly hair is something that folks have their whole lives and in her work with 4U by Tia she wants there to be an ongoing conversation ­— one which lives day by day, not only during Black History Month.

Looking ahead, Love said she is going to keep going deep to refine her craft and have meaningful conversations. Because the brand grows, Mowry is trying to make the brand much more accessible and tangible to everyone who would profit from the road. “I’m all about inspiring, encouraging and just providing,” said Mowry.

Watch the complete conversation here: