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30 May

Tommy Hilfiger Brings Prep Classics to Disney for Its

Picture Mickey Mouse as a preppie.

For the celebration of Disney’s a centesimal anniversary, Tommy Hilfiger is partnering with Disney for a Disney x Tommy collaboration.

For the primary time, Mickey and his friends, akin to Minnie Mouse, Pluto, Goofy, Donald Duck and Daisy Duck, will enter the world of school prep, appearing in Hilfiger’s archival classics. The characters will probably be drawn in manga, the favored Japanese comic cartoon style. The gathering launches globally on Thursday with styles for ladies, men and youngsters.

“An iconic anniversary, an iconic brand and a collaboration with their most iconic characters — there isn’t a higher option to join fans around the globe in celebrating Disney’s a centesimal anniversary,” said Tommy Hilfiger. “Colliding Mickey and friends with the Tommy Hilfiger brand DNA has been one among our most fun collaborations thus far. It’s a collective edition of our favourite prep classics.”

A campaign image from Disney x Tommy collaboration.

Paola Kudacki, courtesy of Tommy Hilfiger.

Tasia Filippatos, president, Disney Consumer Products, Games and Publishing, said, “Disney and Tommy Hilfiger are two beloved brands which have impacted culture on a worldwide scale. The Disney x Tommy collection is a real celebration of Disney’s a centesimal anniversary and showcases the creativity and storytelling that each Disney and Tommy Hilfiger are known for.”

The Disney x Tommy collection reimagines signature prep classics with playful patterns and prints. The gathering features 94 styles across womenswear and menswear, 42 styles for kidswear and 14 Adaptive styles, all sporting the manga makeover of Disney’s iconic characters.

A women's T-shirt from the Disney x Tommy collaboration

A Disney x Tommy T-shirt.

courtesy of Tommy HIlfiger

For instance, there are playful takes on the rugby shirt, chinos and blazer, with details including jacquard prints of a reinvented TH Monogram and Mickey’s silhouette. Manga Mickey is obvious within the signature Ithaca stripe on shirts and shirt dresses, and allover prints are harking back to the unique craft of Disney artists with ink blots and hand-drawn sketches. A Minnie Mouse polka dot enlivens a cricket jersey and woven jumper.

The adaptive pieces feature T-shirts, polos and dresses with easy magnetic closures, in addition to shorts and pants with pull up loops to help those with limited dexterity.

Retail prices range from $34.50 for a cap to $449 for a jacket. The dimensions range is XS to XXL for men’s, XXS to XXXL for ladies, and 4-14 for youths.

The Hilfiger design team created the collections, and the Disney artists created the drawings. The drawings were a collaborative project amongst Shigeki Kanda, director, Character Art, APAC; Kuzuhiro Murase, art manager, Character Art, APAC, and Yuki Salto, senior designer, creative design, APAC.

Kanda, for instance, said he took inspiration from Japanese anime and manga styles to include into artwork for the manga makeover of Disney’s Mickey and friends. A few of these elements include the large sparkling eyes expressions to reflect “wonder” and the “three lines” that typically appear on the cheeks of characters for a “glow effect” on their faces.” Stylistically, the artwork also used more straight lines to intentionally give viewers the impression of the flatness of the characters.

Disney x Tommy campaign image.

A Disney x Tommy campaign image

Paola Kudacki, courtesy of Tommy Hilfiger.

The gathering, which is being offered for one season, will probably be available at select Tommy Hilfiger stores, on tommy.com, on shopDisney.com, at Disneyland Resort and Walt Disney World Resort, with key wholesale partners and on social media.

The campaign, photographed by Paola Kudacki, features singer-songwriter Henry Lau, actor Lucien Laviscount and models Soo Joo Park, Stella Maxwell and Reign Judge. The solid takes part in a digital fashion show that launches on global social platforms wearing the playful pieces as they make their way through a Disney campus facade.

The campaign, which breaks globally Thursday (it has been teased in China since May 15), will appear on owned, paid, earned and social channels.

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