GOTTA WEAR SHADES: The Tommy Hilfiger sunglasses were suspended in blocks of ice, broadcast on stacks of TV sets and on the disposal of guests for photos at various selfie stations, one depicting a futuristic city within the brand’s red, white and blue palette.

Custom cocktails were tailored to varied lifestyles — beach, mountain or city — considered one of them steaming like a cauldron.

The sprawling party at Palais de Tokyo in Paris on Wednesday night was to introduce a spring campaign for the eyewear featuring Spanish soccer player Sergio Ramos, Australian snowboarder Scotty James and Brazil-born mountain biker, surfer and skier Nick Pescetto.

It also underlined the fizzy marketplace for sunglasses designed for various outdoor spare time activities.

Clutching considered one of the steaming drinks and straining to be heard above the hip-hop DJs, Angelo Trocchia, chief executive officer of Safilo Group, Hilfiger’s eyewear licensee since 2010, described robust demand for eyewear of this ilk. “We consider there’s a spot available in the market and that Tommy can fill that gap,” he said.

Dubbed “Sporty Energetic,” the spring collection hinges on resin frames and polycarbonate “tech” lenses in quite a lot of colours.

Based on Ramos, the glasses “mix every part you wish — design, comfort and a cool touch.”

Safilo has been producing sporty eyewear for Tommy Hilfiger for about two years, Trocchia noted. The newest licensing pact between the 2 firms runs until Dec. 31, 2025.