This week, fashion looked to the longer term. Most notably, Helmut Lang named Peter Do its latest creative director. In his latest role, the Brooklyn-based designer will look to craft the “next chapter” of the namesake Austrian visionary’s brand, along with his debut collection set for Recent York Fashion Week in September. Prada, meanwhile, showed no signs of slowing down, reporting Q1 revenues of over €1 billion EUR with a positive outlook on the rest of this yr.

Elsewhere, adidas aimed to show around its declining sales with the official release date announcement for its Fear of God Athletics collaboration, and Dior revealed its Cruise 2024 show will happen in Mexico City later this month. Victoria’s Secret began its redemption tour, with the announcement of its infamous fashion show’s revival as a feature film.

Below, Hypebeast has rounded up the highest fashion stories of the week so you’ll be able to not sleep to this point on trends within the industry.

Helmut Lang Appointed Peter Do as Creative Director

On Wednesday, a latest era began at Helmut Lang. Recent York designer Peter Do rose to the brand’s creative director rank, promising to “usher in the following chapter” of the eponymous Austrian designer’s unequivocal legacy — one which shaped fashion, particularly within the ‘90s, with “deconstructionist” and “minimalist” codes.

“Nobody embodied radical pondering more definitively than Helmut Lang,” said Do. “I’m excited to learn from the foundations this house stands on and to proceed creating latest, energetic clothes that encourage people to challenge their understanding of what is feasible in relation to expressing their individuality.”

Do will present his debut collection for Helmut Lang during Recent York Fashion Week in September. Read more concerning the designer’s history in fashion and what’s to be expected from his forthcoming tenure here.

Prada’s Q1 Revenues Exceeded €1 Billion EUR With 22% Growth

After reporting record-high annual revenue in 2022, Prada is maintaining its luck with a positive first-quarter report for 2023. Surpassing consensus estimates, the leading Italian fashion group saw a 22% increase in sales, reporting net revenue of €1.065 billion EUR.

The corporate’s flagship Prada brand saw retail sales jump 21%, while Miu Miu experienced an exponential rise of 42%, compared yr over yr. Overall, the Prada Group reported retail sales of €953 million EUR, marking a rise of 23%.

Prada’s sales in Asia-Pacific rose 22% as COVID restrictions across the region loosened. Europe experienced a 28% increase in sales, while Japan was up 55%. As the luxurious market within the U.S. endures a “period of stabilization,” based on Prada Group CEO Andrea Guerra, Prada’s numbers increased by just 5% within the country.

See the total report here.

Adidas Will Launch a Fear of God Collaboration within the Second Half of 2023

As sportswear giant adidas is not any longer capable of see its  YEEZY line as a profitable enterprise, the brand is as a substitute shifting its attention to an upcoming collaboration with Jerry Lorenzo’s Fear of God Athletics.

After Fear of God held its debut runway show on the Hollywood Bowl in April, adidas chief executive Bjørn Gulden confirmed that the brands’ collaborative line will release within the second half of 2023. The range, which incorporates apparel, lifestyle items and sneakers, is anticipated to be worn by adidas athlete ambassadors within the NBA. Gulden stated the gathering has been “well received by retail partners” and that it might be a “game changer for adidas by 2024.”

Learn more here.

Dior Is Headed to Mexico City for Cruise 2024

After staging its Pre-Fall 2023 collection in Mumbai, Dior is back on the road for Cruise 2024. This time around, the French Maison will touch down in Mexico City to present its latest cuts from Maria Grazia Chiuri.

Per  WWD, Chiuri is trying to proceed “her tradition of collaborating with local craftspeople on the annual collection, which has the potential to significantly boost tourism revenues in its destination.”

In a press release, Dior said, “Through this exciting dialogue, the creative director will highlight the artistry and a number of the emblematic figures of this country that has been dear to Dior’s heart because the starting of the home in 1947.”

Dior’s Cruise 2024 collection will happen in Mexico City on May 20 at an undisclosed location.

Victoria’s Secret Fashion Show Will Return as a Feature Film

After a five-year hiatus, the controversial Victoria’s Secret Fashion Show is preparing to make a grand return. This time, though, in lieu of the angel-flooded runway shows the scandal-ridden brand was formerly known for, the event will come back as a feature film, titled The Victoria’s Secret World Tour.

The documentary-style movie intends to “unite fashion, film, art and culture” with an emphasis on “emerging global trailblazers,” in an effort to reinstate the once-praised show. In accordance with the brand, the “reimagined” film will welcome the “VS20,” a band of 20 creatives who will curate 4 fashion concepts from cities including Bogotá, Lagos, London and Tokyo. Their very own creations can be showcased alongside custom Victoria’s Secret designs, and the film will feature a behind-the-scenes take a look at the entire process.

The Victoria’s Secret World Tour is “coming this fall,” alongside a live fashion event. Learn more concerning the brand’s tumultuous past here.

A Picturesque Jacquemus Pop-Up Landed in Lake Como

Jacquemus has touched down at Lake Como with an all-new pop-up location, inspired by founder Simon Porte Jacquemus’ penchant for “limitless vacation.”

The French label will reside in the luxurious vacation destination of Cernobbio, taking on a retail space managed by Italian luxury retailer, Tessabit. The 538-square-foot outpost arrives in tandem with Jacquemus’ Été capsule collection, which offers ample summer-ready styles. The road comprises a broad range of reworked classics across women’s and men’s ready-to-wear and accessories. On the pop-up, the brand will offer exclusive colorways for hero pieces, including canary yellow and natural earth tones.

The Jacquemus Été pop-up shop will remain open at Lake Como through October 16. Take a tour inside here.

‘Stranger Things’ Actor Caleb McLaughlin Was Named Dior’s Latest Beauty Ambassador

Caleb McLaughlin is the most recent Gen Z star to ink a Dior Beauty ambassadorship. Because the label’s newest face, the Stranger Things actor will begin his partnership supporting the French House’s La Collection Privée fragrance line, per WWD.

In accordance with a press release from Dior, McLaughlin will “partner with the brand, celebrating the enduring heritage of Dior, and supporting Dior Beauty within the fragrance category.” The actor’s ambassadorship marks the most recent in Dior’s shift to focus on younger consumers. Amongst several others, Dior named South Korean pop star Haerin, a member of NewJeans, a worldwide ambassador for jewelry, fashion and wonder last week.