As a part of a permanent journey exploring dreamlike landscapes across the globe, Louis Vuitton lands within the USA for the newest chapter of its ongoing campaign. In a series of chapters up to now spanning Iceland, Greece, Jordan and France, this latest campaign touches down in wild surroundings of Austin, Texas, where the enduring Louis Vuitton trunk acts as an imaginary vessel from which a young boy and his band of friends set out on an adventure. Photographer Viviane Sassen captures whimsical shots depicting the unbridled imagination of youth. Within the wide Texan desert, perspectives are played with, shadows enlivened, and nature harnessed.

Explore the Towards A Dream campaign at https://on.louisvuitton.com/6059MzLfz

Music :
THE HEART ASKS PLEASURE FIRST
(Michael Nyman)
© Michael Nyman Ltd, admin. par Chester Music Ltd
Interprétée par Michael Nyman
(p) 2005 MN Records Ltd
Avec l’autorisation de Première Music Group

Since 1854, Louis Vuitton has placed fashion within the context of culture bringing unique designs to the world, combining innovation with style and uncompromising quality. Today, the Maison stays faithful to the spirit of its founder, Louis Vuitton, who invented a real “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical.

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