COLOR CULT: Trade show Tranoï, which continues to hone its fashion-forward positioning, has turned to stylist Marylin Fitoussi to style its latest campaign.

The stylist is best known internationally for her work as costume designer for the hit Netflix show “Emily in Paris,” notably the colourful outfits chosen for lead actress Lily Collins.

The visuals for the September edition of the show, which can showcase spring 2024 ready-to-wear collections, feature model Eva Roche in colourful outfits chosen in tandem with the Tranoï team and synonymous with Fitoussi’s distinctive stylistic take.

Back in March, Fitoussi spoke to WWD about how the success of “Emily” has allowed her to shine a highlight on talented young designers through the series, with some gaining massive exposure.

Emerging designers make up much of the exhibitor base at Tranoï, where she praised colourful collections that represented a contrast with what she had seen on the runways for fall.

Marylin Fitoussi, born in Toulouse within the Southwest of France grew up with a love of clothing inherited from her mother, a seamstress, and her grandmother, who collected fashion. She studied art history on the Ecole du Louvre in addition to textile design, and has since cultivated a following for her distinctive way of constructing character through costume selection.

Tranoï will happen on the Palais Brongniart from Sept. 28 through Oct. 1, during Paris Fashion Week.

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