Nathan Congleton/NBC
Twice appeared on the “Today” show for its Summer Concert Series on Wednesday in Recent York City, bringing an edgy Y2K-inspired style to the stage.
The K-pop group coordinated with crop tops, fidgeting with different textures, colours and silhouettes. A lot of the group members opted for baggy jeans and cargo pants, some with distressed details, while others opted for miniskirts.
The entire group kept it neutral for footwear, choosing either white boots or sneakers or black boots or sneakers.
For the Summer Concert Series, Twice performed a montage of their songs from their recently released project “Able to Be,” with songs including “Alcohol Free,” “Set Me Free” and “Moonlight Sunrise.”
“Today” cohost Craig Melvin described Twice as “the history-making queens of K-pop.” Twice is the primary all-female K-pop group to sell out a stadium in North America. They’re scheduled to headline at Recent Jersey’s MetLife Stadium for his or her “Able to Be World Tour.”
Like many K-pop groups, Twice’s individual members are beginning to rack up fashion brand ambassadorships. At the tip of June, Momo became the most recent brand ambassador for Miu Miu. The brand has partnered with other K-pop stars prior to now, including Girls’ Generation’s Yoona and Ive’s Wonyoung.
K-pop stars have gotten vital to luxury brands given the rising influence of the music genre. Many luxury brands are targeting South Korea as their next big growth opportunity. Based on Kim Seiwan, an economics professor at Ewha Womans University, the recognition of K-pop generates about $10 billion annually for the country.
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