Tyler, the Creator’s brand Golf le Fleur is off to a roaring start with its newest retail partner, Thirteen Lune.

“Le Fleur was the biggest store launch we’ve had up to now,” said Nyakio Grieco, Thirteen Lune’s cofounder, citing an 80 percent sell-through of the brand’s inventory and “way more to come back.”

The brand’s eau de parfum, French Waltz, in addition to a nail file, a hair pick and nail polishes debuted with the retailer on Friday. Prices range from $25 to $200.

For the multihyphenate, the Thirteen Lune partnership was “a natural thing,” Tyler, the Creator told WWD. “I hand around in that Larchmont [village] area quite a bit.”

Grieco added that fragrance is performing strongly for the retailer. She also carries other celebrity founded brands, like EleVen by Venus Williams and Pattern by Tracee Ellis Ross. She contended, though, that what resonates about those brands is having engaged founders.

“There could also be rumbling about fatigue on the subject of celebrity brands, but all of our brands are founder-driven brands that come from a spot of authenticity,” Grieco said. “People buy into people before they buy into product. Any brand we supply isn’t a star brand, they’re founder-driven brands, and that is just one other medium for these artists to have a good time their talent.”

To that end, Tyler, the Creator’s mission was to degender essential beauty products corresponding to fragrances and nails. “After I made this perfume, I desired to make something that jogged my memory of girls I grew up with, but in addition that my homies would wear,” he said. “The concept of smells being feminine or masculine… it’s silly to me, it’s only a smell.”