It was delayed for 3 years due to the COVID-19 pandemic, but former Victoria’s Secret model and TV personality Tyra Banks has finally opened her grandiose project called ModelLand.

The ten,000-square-foot enterprise, which lets everyone discover their inner model, debuted on the Santa Monica Place shopping center on Friday when it opened its doors to the general public. The project is known as for Banks’ book “ModelLand,” a young adult novel published in 2010 that is predicated on her life.

“For thus long, I’ve been describing ModelLand as an immersive experience. In our final night of rehearsals, someone told me they felt it was beyond an immersive experience; that it was interactive and that that they had no idea how much the show is actually concerning the guests that come,” Banks said in an email. “But it surely didn’t start this manner. Years ago it was way more story-driven, a narrative about fictitious characters. But because our opening was stalled on account of COVID-19 challenges, we had time to reevaluate the creative and tweak it to make the guest the star.”

Originally, the project was to have encompassed 21,000 square feet, but that was downsized after the delay.  

ModelLand, which sells adult general pass tickets for $35 and VIP access entrances for $225, creates a fantasy version of the modeling world through interactive entertainment, curated retail and user-generated content that could be shared.

The experience leads visitors to pose in various rooms, starting within the runway room and winding through spaces called the model school, the wig room, the bedroom and the dance studio. Posing Professionals can be found to share industry suggestions and tricks on how you can strike a glamorous pose or discover their best selfie angle.

Banks, who was on the quilt of the Sports Illustrated Swimsuit Issue 3 times and was a Victoria’s Secret model from 2003 to 2015, worked on the project for 13 years before it finally debuted.

During that point, she also launched the fact TV show “America’s Next Top Model,” which debuted in 2003 and ran for several seasons.