MILAN — Ulla Johnson’s signature bohemian chic patterns have made their solution to the summer tablescape, with an exclusive capsule made in partnership with Cabana.

Net-a-porter told WWD on Tuesday that it’s the exclusive online retail partner for the brand’s first home décor collection, which shall be unveiled along with launch of an exclusive Ulla Johnson high summer ’23 cross-category collection, developed in collaboration with the e-tailer. 

Along with Cabana, the worldwide lifestyle brand that features a biannual print magazine and a homeware line, Casa Cabana, Ulla Johnson envisaged a tableware assortment of tablecloths, plates, hand-embroidered placemats and napkins, in addition to Murano water glasses, culminating in a pouf printed in hibiscus florals from the Ulla Johnson pre-fall 2023 season. 

Net-a-porter said the high summer cross-category capsule celebrates the designer’s signature cotton poplin and printed chiffon that shall be available in quite a lot of silhouettes and the brand’s prints alongside a collection of lace and hand-crocheted pieces ideal for summer. The capsule also features a color-blocked heeled sandal and two handbags.

“We now have all the time adored Ulla Johnson’s eye for print so to bring this special collaboration to our customers may be very exciting,” added Net-a-porter marketing director Libby Page in a press release. As for the house decor, Page expressed confidence available in the market’s appetite for Johnson’s upscale yet convivial designs. “The colourful glassware and printed plates will create a show-stopping atmosphere for anyone throwing a ceremonial dinner this summer,” Page added.

Sector-wide, fashion brands are making a splash in home decor and interiors, driven by the nesting and residential entertainment trend sparked by the COVID-19 pandemic. In April, Marni unveiled tableware with Belgian design label Serax, and an upscale wallpaper series with Italian wall covering-maker LondonArt. In June, West Elm and L.A. fashion brand Rhode launched a collaboration for the home with decorative accessories, plates, glasses and colourful textiles.

The Ulla Johnson high summer cross-category capsule and the house decor shall be sold on Net-a-porter starting Tuesday.