MILAN — After revealing the return to the Milan schedule for its men’s show next month and plans to present its fall 2023 couture collection at Château de Chantilly, Valentino reiterated its traveling spirit by unveiling a series of worldwide activations dedicated to its recent capsule collection.
In sync with previous drops, the Valentino Escape 2023 collection will land in resort destinations globally, celebrating the wardrobe staples that reinterpret the archival prints of the style house. Specifically, this yr the brand focused on its Animalier, Panther and Loop patterns to raise vacation looks, corresponding to billowing caftans, flowy dresses, swimwear and accessories.
For instance, an immersive experience shall be offered to guests in Ravello, on the Amalfi Coast, who shall be invited for a stay on the cliffside luxury hotel Palazzo Avino. From June 9, all hotel guests will have the option to find the capsule collection via a dedicated pop-up, while the Roman brand will take over the placement’s beach club for a customization.
Valentino can even plan an arty escape at Polish sculptor Igor Mitoraj’s atelier in Pietrasanta for guests in Forte Dei Marmi, and an exploration of up to date art through an exclusive villa dinner and sculpture park tour for those in Saint-Tropez. A tour of Mykonos shall be planned in Greece while, beyond Europe, the brand will roll out exclusive experiences at Dubai’s Atlantis The Royal Hotel and on the shores of the Hamptons.
Along with its global happenings, the corporate will tie up with partners corresponding to G&B in Menorca, Saks Fifth Avenue in chosen locations within the U.S. — including Beverly Hills — in addition to Beymen in Bodrum and Marassi.
These players will add to a number of Valentino stores and the brand’s e-commerce site in carrying the gathering, which hinges on patterns dating back greater than 50 years.
Splashed over sheer cover-ups, bathing suits and Valentino Garavani VLogo Signature heels and flats, the Valentino Animalier print was first presented in 1967 and is best known for appearing in an promoting campaign fronted by Linda Evangelista and photographed by Steven Meisel within the ‘80s.
The Panther motif was introduced in a couture dress hailing from the brand’s fall 1967 collection in addition to featured in imagery featuring legendary model Veruschka and lensed by Franco Rubartelli. On this yr’s capsule collection, the print stands out on sequin-embroidered tops and chic off-the-shoulder dresses, along with bucket bags, scarves and beach towels.
Inspired by the 1971 Viva Valentino promoting campaign pattern, the Valentino Loop graphic restates the brand’s name in a multicolor font on crop tops, shorts, frocks and clutches as a substitute.
Further constructing on the accessories category, the style house also included studded laced-up sandals and daring cat-eye sunglasses realized by Akoni.
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