The favored Chinese actor Yang Yang has been named Valentino’s latest brand ambassador.

The announcement of his appointment is being accompanied by a recent campaign, shot within the brand’s Rome headquarters, through which Yang sports various looks from Valentino’s pre-fall 2023 collection while highlighting the Rockstud23 handbag.

Pierpaolo Piccioli, creative director of Valentino, said he’s completely satisfied to welcome a recent friend from China to affix his community.

“My dialogue with Yang is cultural, generational, multidisciplinary: an entire experience of diversity and mutual appreciation. His talent relates concretely to human emotions, and I value this a fantastic deal,” he added.

Considered one of the crucial successful actors of his generation, Yang shot to fame in 2010 for taking part in the lead role of Jia Baoyu within the TV adaptation of “The Dream of Red Mansions,” one in all China’s most sought-after novels in history.

Since then he has starred in an extended list of hit TV series and turn out to be a favourite amongst luxury brands in China. Prior to Valentino, Yang has been the face of L’Oréal, CeraVe, Dunhill, Bulgari, Chandon, and Coca-Cola.

Speaking about his partnership with Valentino, Yang said, “The distinctive individuality and unique aesthetic of Valentino have at all times been appealing to me, and Piccioli’s unique talent and sense in fashion do surprise me each time.”

With greater than 56 million followers on Weibo, Yang’s repost of the brand’s announcement logged greater than 1 million shares, 300,000 likes, and 72,000 comments in lower than a day.

Valentino’s other ambassadors within the region include actress Sun Li, Guan Xiaotong, actor Lay Zhang, and singer Li Ronghao.