MILAN — Valentino is expanding the variety of partners and involving fashion schools for the third iteration of its Valentino Vintage project.

The initiative was launched in October 2021, when the brand encouraged owners of Valentino vintage pieces to submit them at chosen secondhand shops in exchange for store credit to make use of on latest Valentino collections. Last 12 months, the Roman fashion house kicked off the second phase of the project, offering a choice of the Valentino vintage garments collected, in addition to some pieces hailing from its archives, at 4 international secondhand shops it partnered with across Milan, Latest York, Los Angeles and Tokyo.

Now the brand prolonged the collaboration to seven vintage stores, confirming tie-ups with Madame Pauline in Milan, The Vintage Dress in Tokyo and Latest York Vintage in Latest York and adding The Plaisir Palace in Paris, Rellik in London, Recess in Los Angeles and Janemarch Maison in Seoul to its network.

Starting Tuesday, a worldwide Valentino takeover will concurrently mark these locations via unique Valentino Vintage displays. All activations will run through Sunday, save for those in Tokyo and Seoul, where the takeover will likely be prolonged to April 30 and May 1, respectively.

To explore archival fashion as a tool for future creativity and involve young talents within the initiative, this 12 months Valentino also partnered with 1 Granary, a London-based education and incubator platform dedicated to young design talents and known for offering them resources and opportunities through content and events and for connecting students across greater than 30 fashion, design and art schools.

In a give-back motion, Valentino will donate a choice of five Valentino vintage looks to every associated school within the aforementioned seven cities. These include IED in Milan, Coconogacco in Tokyo, Parsons School of Design in Latest York, Institut Français de la Mode in Paris, Central Saint Martins in London, Otis College of Art and Design in Los Angeles and ESMOD in Seoul.

Intended to tap into the booming resale and secondhand market while creating loyalty between the brand and its consumers, the Valentino Vintage project builds on the corporate’s increasing concentrate on sustainability and environmental issues.

Over the past few years, Valentino has committed to going fur-free ranging from 2022 and alpaca-free starting with the spring 2022 season; unveiled the Open for a Change sneaker for men and girls manufactured from recycled elements, and joined the Sustainable Aviation Fuel corporate program promoted by Air France and KLM to curb its business trips’ carbon footprint. Last 12 months, the corporate also launched “Creating Shared Value,” a piece on its website detailing its conscious-driven business model and pledged to show off the lights on its stores worldwide after 10 p.m.

Founded in 1960 by Valentino Garavani and Giancarlo Giammetti, the corporate has been controlled by Mayhoola for Investments LLC since 2012.