BRUSSELS — The Value of Beauty Alliance, created to spotlight the importance of Europe’s beauty value chain, is launching Wednesday in Brussels at a gathering attended by chief executive officers and presidents from L’Oréal, Beiersdorf, Givaudan, IFF, Kiko Milan and Ancorotti Cosmetics.

The six founding members have come together to present a report entitled “What Is the Value of Beauty,” which is supposed to crystalize the role the worth chain holds for the European Union’s economy and society, and for health and well-being.

The European beauty market generates 74.1 billion euros per 12 months, and the report found that throughout the EU, 80 percent of consumers consider beauty products as a vital a part of their day-to-day lives.

“What Is the Value of Beauty” focuses on economy and innovation; health and well-being, and society and culture.

“With six founding members, the alliance represents different facets of our sector,” said Nicolas Hieronimus, chief executive officer of L’Oréal, in a press release. “I would really like to welcome all members of our extensive value chain, industry and associations, to affix hands with the Value of Beauty Alliance. Together we’ll amplify our voices and display the socioeconomic significance of our industry for Europe.”

“Fueled by the relentless pursuit of innovation with a powerful concentrate on sustainability, this vast and diverse ecosystem stretches across Europe, contributing to our economy, supporting our health and well-being, and shaping our society and culture,” continued Vincent Warnery, Beiersdorf’s CEO.

Albéa and Puig have also committed to joining the alliance, which said it welcomes all firms that contribute to Europe’s cosmetics value chain and desires to supply a greater understanding of the ecosystem’s economic and social contributions.