WAY TO GOGH: Greater than a century after the artist Vincent Van Gogh’s death, his work continues to reel in visitors to museums, cultural institutes and tourist-heavy destinations just like the immersive “Beyond Van Gogh” experience. The latter is heading to Los Angeles this summer, having already been staged in London; Brussels; Washington, D.C.; Seattle, and other cities.

Art and commerce are entwined like never before and apparently that may result in honors. The Van Gogh Museum locked up a Licensing International Excellence Award for Best Brand — Art, Design, Museum on the Licensing Expo in Las Vegas on Tuesday. Celebrating its fiftieth 12 months, the Amsterdam museum is being honored for its Van Gogh-inspired brand licensing, which attracts upon its archives and revolutionary products which might be inspired by the life and work of Van Gogh. This 12 months the museum was nominated for five Licensing International Excellence Awards.

To earn the dignity, the Van Gogh Museum knocked off other licensing finalists for the work of the late Keith Haring, the Metropolitan Museum of Art, the Victoria and Albert Museum, the National Palace Museum and the Latest York Botanical Garden. Coincidentally, The Met is showcasing “Van Gogh’s Cypresses,” the primary exhibition to concentrate on the artist’s favorite trees. The exhibition is on view on the Fifth Avenue museum in Latest York through Aug. 27. The troubled artist died in 1890.

The Van Gogh Museum attracts a gentle stream of consumers, with 366,359 visitors having passed through its doors in 2021. The Van Gogh Museum was also nominated for its collaborations with Mud Jeans, Monini, Fila and Floral Street. In honor of its fiftieth jubilee, the museum is offering a special collection online and in its store. A $131 kimono, $101 duvets and a $10 tin of syrupy waffles — all imprinted with Van Gogh-inspired motifs — are being offered.

In recognition of this week’s award, Marijn Veraart, the Van Gogh Museum’s head of licensing, said in an announcement, “This award is for years of labor, for our passion for the art and the brand, and the teamwork with our local agents and partners.”