Executive shifts are afoot at Vegamour.

Dan Hodgdon, who cofounded the hair care company in 2016 alongside Christina Zeigler, is exiting his role as chief executive officer. The corporate’s board has appointed Robert Schaeffler, Vegamour’s current president, to the role, effective immediately.

Hodgdon will maintain his board seat, in line with a memo seen by WWD.

“Dan pioneered a completely latest brand and category in hair wellness with Vegamour and we’re incredibly grateful for his creativity and vision that built the corporate we have now today based on the values of sustainability, innovation and integrity,” read the memo.

Schaeffler, who joined the brand in October 2022 as president, will maintain his previous responsibilities, though the brand will now not have a president role.

“I’m really excited to construct on the muse that Dan has built. We’ve great products, loyal customers and an energized and passionate team that’s able to take the brand to latest heights,” he said in an email to WWD.

Added Hodgdon: “With Robert’s understanding of the business, I’m confident that now’s the correct time for me to take a step back from the day-to-day business. We’ve an incredible team and award-winning products, and I’m excited for every little thing that Vegamour will proceed to realize.”

Known primarily for its range of hair, lash and brow growth-promoting products, Vegamour acquired an $80 million minority stake from General Atlantic in 2021. Months later, the brand entered Sephora and in 2022, onboarded Nicole Kidman — also an investor — as its “wellness advocate.”

Vegamour’s products range in price from $18 for a travel size Gro Dry Shampoo to $324 for the Every part Kit, comprised of six stock keeping units that seek to enhance hair health from scalp to strands.