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7 Apr

VF’s Foundation Set Aside $8M for ‘Outside Matters,’ and

With namesakes like Timberland and The North Face, it’s hard to separate VF Corp. from the good outdoors — or its philanthropic goals from cliffside gains.

This Earth Month, the corporate’s foundation touted its findings from its third impact report released Thursday. In 2022, the organization donated greater than $8 million in grant funding to a set of 77 environmental and equity-focused partners. It estimated 3 million people were positively impacted across 93 countries. Last yr alone, The VF Foundation, VF Corp. and its family of brands donated greater than $23 million in monetary and product donations.

The report outlined 4 funding areas: “Outside Matters,” increasing equitable outdoor access and conservation; “Worthy Work,” investing in next-gen educational pathways; “Free to Be,” fostering the liberty of self-expression and inventive passions, and “Disaster Relief and Recovery,” which is on-the-ground disaster relief.

Among the beneficiaries were Nature Conservancy, which supports native ranchers and their projects; Trust for Public Land, turning schoolyards into recreation spaces; Regenerative Rising, which devotes funding to regenerative agriculture projects, and Full Circle Expedition & Winder River Indian Reservation.

Team Full Circle made history last May as the primary Black expedition team to summit Mount Everest, in The North Face, naturally. “People say to us, ‘Black people don’t do snow. We don’t ski, we don’t do camping,’” recounted climber Rosemary Saal, within the report. “And that may turn into a really real, self-imposed limitation. People don’t even know the things they will do unless they’re exposed to it.”

The impact report also spotlighted profession mobility and designer funds like VF’s “RaiseFashion” platform, which has earmarked $200,000 over the past two years for designers just like the Los Angeles-based twins behind label BruceGlen (known for the Insta-worthy rainbow gradient slipdresses made with more sustainable digital printing methods).

Across all of its efforts, VF continues to be prioritizing climate. Its current science-based targets underpin the precedence for not only a 1.5-degrees Celsius reduction pathway but in addition a net-zero goal.

“We’re proud to assist seed the solutions to a few of today’s most pressing issues that may grow positive change and meaningful impact across the globe,” Gloria Schoch, executive director of The VF Foundation and senior director of VF Corp., summarized within the impact report.

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