VICTOR’S LAUNCH: Victor Glemaud will launch a recent HSN exclusive label, VG Victor Glemaud.

Known for his signature knitwear, the size-inclusive collection will offer clothing in sizes XS to 3X. The road features knit sweaters and dresses that move and accentuate the figure.

“These are clothes that can bring people joy and put a smile on everyone’s face,” said Victor Glemaud. “That’s why it was necessary the brand new VG Victor Glemaud apparel line was accessible to all as a way to spread joy to a wider audience — and HSN is the very best partner to try this with.”

The road features vibrant daring colours and design elements reminiscent of whipstitching asymmetric hems, stripes, polka dots and color-blocked geometric designs, with all prices within the launch collection retailing for under $100.

“We’re desperate to introduce our customers to Victor and his signature knitwear styles via his HSN exclusive label, VG Victor Glemaud,” said Bridget Love, general merchandise manager and vp merchandising at HSN. “Victor designs for all styles and sizes with daring prints and figure-flattering silhouettes that can help our customers refresh their wardrobes for the brand new 12 months.”

The VG Victor Glemaud line is on the market to buy at HSN.com starting Thursday, and can launch live with an appearance by Glemaud on HSN and across their streaming platforms on Saturday. Glemaud will return in February together with his second collection. It’s an ongoing collaboration.

Glemaud, a Haitian American designer, launched his eponymous designer collection of statement knitwear in 2006. His collection is sold at such retailers as Saks Fifth Avenue, Revolve, Farfetch, Intermix and Shopbop.

In fall 2021, he also had a successful collaboration with Goal. — LISA LOCKWOOD

TOP JOB: Sachin & Babi has promoted Amy Riordan to chief executive officer, a recent role on the womenswear brand, which is oriented toward evening, big day and bridalwear.

Riordan, formerly head of selling, will oversee the strategic direction of the brand, working closely with husband and wife team and founders Sachin and Babi Ahluwalia to grow the brand, which last spring reentered the bridal business.

Said Sachin Ahluwalia, “Amy’s contribution as head of selling has been invaluable in the expansion of the brand, particularly within the revamp of our e-commerce site and the event of strategies to support the strategic vision of the corporate.”

A spokeswoman added, “The CEO position is a recent role inside Sachin & Babi. Prior to Amy’s appointment, Sachin Ahluwalia ran all affairs as president and cofounder. His responsibilities will proceed with Amy taking up a bigger role in defining and executing the strategic direction of the brand.”

Riordan joined Sachin & Babi in 2019 as senior vp of selling, e-commerce and wholesale. Earlier in her profession, Riordan was chief experience officer for Curete, a luxury women’s apparel start-up, where she was chargeable for brand architecture, brand messaging, voice and brand positioning by channel. Before that, she was with Crabtree & Evelyn, Undies.com and Tanner Corporations. — DAVID MOIN

NEW YEAR, NEW JOB: Merrell, the outerwear performance and lifestyle brand, has named Jessica Adler vp of sales.

Adler shall be chargeable for Merrell’s U.S. wholesale strategy and join the brand’s senior leadership team, reporting to global brand president Chris Hufnagel.

“Jessica is an incredible addition to the Merrell team. She brings a collaborative leadership approach and depth of retail experience that construct strong customer partnerships and brand affinity and growth,” Hufnagel said. “Having a dynamic, completed leader like Jessica on our team will proceed to assist Merrell advance our vision for the brand and achieve our growth aspirations.”

Prior to joining Merrell, Adler spent 10 years in sales leadership roles with such brands as Levi, Strauss & Co., Psycho Bunny and Diesel USA. In these roles, she was chargeable for leading strategic and transformational initiatives.

“Merrell is an out of doors brand loved by tens of millions of individuals, and I’m thrilled to have the chance to introduce it to much more future fans. I’m inspired by the inclusive culture and the brand vision rooted in simply getting more people outside and having fun with nature,” Adler said. “A key a part of helping the brand accomplish this goal is ensuring we sell where they like to shop in order that regardless of when or where persons are able to step outdoors, we’re in the fitting channels with the fitting progressive products for his or her adventures.” — L.L.

FEET FIRST: Fit technology solution provider Volumental is rolling out a recent self-service version of the corporate’s AI-powered foot scanners. The corporate said it’s specifically designed “for a shopper-driven in-store experience, customers can take their very own foot measurements at the press of a button and receive the best-fitting footwear recommendations on their phones, making it easy to pick and buy shoes.”

The launch, sometime this 12 months, begins with a beta test with Under Armour at select retail stores within the sporting goods segment and in outlets and brand houses.

The worth proposition for the technology has advantages for purchasers and retailers alike. Up to now, Volumental has scanned 36 million feet, and its data shows that foot scanning “improves the client experience, with scanned shoppers purchasing at twice the speed of unscanned shoppers and generating 32.5 percent higher average transaction,” the corporate said in a press release, adding that the outcomes also show a 25 percent reduction in returns.

Alper Aydemir, chief executive officer at Volumental, said the self-service scanners “will bring the identical technology that specialty footwear retailers have enjoyed to many more retail segments.”

Aydemir said having worked with footwear retailers “across different store formats, service environments and staffing models, we realized the necessity for a self-service enabled shopping experience that’s each progressive and simple to make use of for shoppers. This solution takes the guesswork out of the entire fitting experience and helps shoppers make smarter and faster purchase decisions with better-fit outcomes.”

Moreover, he said the personalized recommendations feature creates “a more engaging customer experience, allows retailers to administer inventory in a much smarter way and helps solve the problem of the massive returns facing the industry.”

The corporate said the self-service scanners shall be in dedicated co-branded spaces in-store. “Touch screens will provide the client with instructions on use in addition to nearly easy personalized size recommendations on their perfect fitting brands and styles,” Volumental said. — ARTHUR ZACZKIEWICZ