FilmMagic
The Victoria’s Secret Fashion Show is getting a makeover after a five-year hiatus.
The corporate was once known for its annual runway presentation, which was hosted in cities including Latest York, Paris and Shanghai, and featured models parading in high heels with heavy wings.
This fall, the event is being revived with a feature film titled “The Victoria’s Secret World Tour.”
The forthcoming documentary guarantees to “unite fashion, film, art and culture,” the brand said in a press release. Featuring appearances from supermodels and musical talent, “World Tour” may also showcase a behind-the-scenes take a look at the creative process.
“World Tour” introduces the VS20 — a gaggle of 20 global creatives who will conceive 4 fashion curations from the cities of Bogotá, Colombia; Lagos, Nigeria; London, and Tokyo. Comprising artists, choreographers, filmmakers, fashion designers and more, the group will converge to showcase their work alongside custom Victoria’s Secret designs.
Produced by Pulse Movies, the feature might be creative-directed by duo Partel Oliva, who has helmed campaigns and short movies for luxury brands including Chanel, Kenzo and Versace. “World Tour” is directed by Lola Raban-Oliva, Cristina Sanchez, Korty, Margot Bowman and Umi Ishihara.
The reimagined show might be streamed internationally, culminating in a live fashion event this fall.
“This film is the final word expression of the Victoria’s Secret brand transformation,” said Raúl Martinez, executive vice chairman and head creative director at Victoria’s Secret. “It’s going to be driven by fashion, glamour and entertainment with a nod to beloved iconography from the past but in a daring, redefined way. We’re so honored to supply our platform and have it explored through the lens and artistry of worldwide creatives who rejoice the individuality of ladies’s stories and perspectives.”
The Victoria’s Secret Fashion Show was formerly televised on CBS. After scandals plagued the corporate’s former management and the show’s rankings plummeted, it was canceled indefinitely in 2019.
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