MILAN — Constructing on their love of cinematographic references, Miuccia Prada and Raf Simons have solid a starry pack for Prada’s spring ad campaign.

Photographed by David Sims, the pictures channel Hollywood vibes featuring distinguished industry figures including Vincent Cassel, Jaehyun Jeong, Louis Partridge, Hunter Schafer and Letitia Wright posing for the camera against strange settings, be they office or home interiors.

The minimalist images highlight each character’s identity candidly, as in the event that they were screen grabs taken from a movie or shots from a movie set. For example, Cassel is seen sitting on the sting of a bath, his Prada leather tote bag displayed prominently, while Partridge looks like a detective interviewing a suspect, and Schafer is portrayed dumbfounded, her gaze directed barely off-camera.

Models Guinevere van Seenus and Rachel Williams also appear within the campaign, the latter giving off Catherine Deneuve vibes courtesy of dramatic lighting.

The campaign’s concept nods to the spring 2023 show, held last September in Milan, when Prada and Simons partnered with film director Nicolas Winding Refn on a project called “Touch of Crude.”

The director behind movies including the “Pusher” trilogy and “Drive” conceived an immersive installation, the runway show’s physical environment in collaboration with AMO, and a series of interrelated film shorts, presented each digitally and on the show.

“Touch of Crude” hinged on the notion of statement, looking inward and outward from different perspectives, Winding Refn told WWD on the time, an idea befitting Prada’s women’s spring show theme, domestic voyeurism.

The movie premiered on the Lyon Lumière Film Festival in October and was shown on the Geneva International Film Festival and the Stockholm Film Festival in November. Together with the discharge of the ad campaign, it should make its debut on the brand’s website and social platforms.

Milan-based Prada and movie fans can have a likelihood to look at it on the movie show inside Fondazione Prada, with special screenings going down on Wednesday and Thursday — ahead of the brand’s menswear show on Sunday.

The Italian luxury brand isn’t any novice to the movie industry, having often scouted breakthrough talents for its campaigns and toyed with the video medium and cinematic references.

Through the years it has tapped actors including Willem Dafoe, Ethan Hawke, Dane DeHaan and Ezra Miller, in addition to Julia Garner, Shira Haas and Hunter Schafer, Jeff Goldblum, Damson Idris and Rami Malek.

Marking the launch of Pradoxe, the primary major Prada scent for girls introduced by L’Oréal, the brand’s fragrance and wonder licensee, and meant to develop into a world feminine pillar, the brand tapped Emma Watson, who also made her directorial debut with the campaign.