US drugstore chains Walmart, Walgreens, and CVS Health have all announced they may not be locking up cosmetics and hair care products aimed toward black people and other people of color.

This discriminatory practice, which didn’t cover brands traditionally targeted towards predominantly white consumers, meant that these beauty products could only be accessed by having an worker unlock the cases, a few of which featured additional anti-theft measures.

In an announcement last week, Walmart said the locked cases had been used to discourage shoplifters from stealing products including electronics and cosmetics. Nevertheless, it continued: “We’re sensitive to the problem and understand the concerns raised by our customers and members of the community and have made the choice to discontinue placing multicultural hair care and wonder products in locked cases.”

In its statement, Walgreens said “We’re currently ensuring multicultural hair care and wonder products usually are not stored behind locked cases at any of our stores.”

This shouldn’t be the primary time these policies have come under scrutiny. In 2018, Essie Grundy sued Walmart for locking up beauty items catering to black women. Within the federal lawsuit, Grundy explained that she had observed that the “hair and body products meant for African-Americans” at her local Marlmart in California had been locked away behind glass shelves – a practice which made her feel “shame and humiliation” as if “people viewed her as a criminal.”

On the time, Walmart denied these claims arguing that “no product category of ‘African American products’ exists at Walmart” and denied that using “enhanced security for certain multicultural hair and body products constituted a discriminatory practice.” The lawsuit was dropped last yr.

Meanwhile, other retailers have also been making policy changes within the aftermath of the Black Lives Matter protests. Last week Sephora announced it should be dedicating 15 per cent of its stores’ shelf space to the products of Black-owned businesses. It’s the primary major retailer within the US to commit to the “15 Per cent Pledge”, which challenges retailers to reflect the racial make-up of the population – which is 15 percent Black – within the products they stock. The project was founded by Aurora James, a creative director in Brooklyn.