Prepare for Future Dusk.

WGSN, the patron and design trend forecaster, and its sister company Coloro have chosen Future Dusk because the Color of the Yr for 2025.

In line with WGSN and Coloro, Future Dusk is a dark, moody and intriguing hue that sits between blue and purple. It has a way of mystery and escapism and feeds into themes of transition, whether it’s moving from dark to light, or dusk to dawn, “making it perfect for a period of immense change,” the businesses said.

They noted that Future Dusk has “surreal and otherworldly qualities” that align with the influence of the second Space Age, giving it a celestial appeal. As technology and science speed up the space economy, the businesses imagine that industrial opportunities are coming to the forefront, particularly when one looks at space tourism and the rise of asteroid mining.

Each corporations noted that Future Dusk aligns with immersive and transformative colours, driven by the metaverse, fantasy and imagination. They imagine that Future Dusk will be utilized in all the things from classic styles and investment pieces to directional designs, as a gender-inclusive purple or as an alternative choice to navy.

Metallic finishes can also inject a celestial feeling in beauty and consumer tech, or in 3D renderings within the metaverse, the businesses noted.

Caroline Culbert, creative content lead for Coloro said, “For several seasons now, Coloro has seen brands shifting toward palettes with long-lasting appeal. Future Dusk is an inspiring color that supports this trans-seasonal approach. It appears warm and deep, which makes it feel moody, mysterious and timeless.”

Urangoo Samba, head of color for WGSN, added, “Colours that bring a way of reassurance can be key for 2025 and we’ll see charming tinted darks gaining momentum. Within the near future, the lines between reality and fantasy will grow to be more blurred than ever — Future Dusk is an immersive and transformative color, aligned with this direction.”

When asked how they determined the colour, Samba told WWD, “Our Color of the Yr 2025 aligns with WGSN’s STEPIC framework, which analyzes trends in Society, Technology, the Environment, Politics, Industry and Creativity. Our methodology ensures that the colours and palettes on the colour forecasts truly reflect the STEPIC drivers, innovations and behaviors that can shape 2025.”

He said the Key Colours and Color of the Yr selection process consists of the entire WGSN and Coloro key forecasters from various sectors the world over (interiors, womenswear and menswear, youth, energetic, consumer tech, beauty, etc.) getting together at a workshop to present research and findings.

“We tie back the insights we gained throughout the workshop to have a look at which of those key colours stands out by being essentially the most versatile and relevant across all industries to grow to be the Color of the Yr,” said Samba.

Additional colours within the Global Color Forecast spring/summer 2025 are Transcendent Pink, a more elevated neutral than a conventional pink already being seen in virtual worlds and soft AI; Aquatic Awe, a transformative turquoise that connects with digital themes; Sunset Coral, a feel-good color that appeals to the pursuit of joy, and Ray Flower, a radiant yellow with a warm and welcoming quality inspired by regenerative practices that protect biodiversity.