WHITE MILANO’S NEW DESIGNERS: Ready-to-wear and accessory trade show White Milano, is gearing as much as host 300 brands and a number of other projects within the Tortona, Italy, fashion district, running Feb. 24 to 27.

The title of this 12 months’s campaign to speak the trade show, which was entrusted to photographer Arash Radpour, is “Facing the Latest.”

Radpour was inspired by the genome map, recently accomplished by experts, which records the unique characteristics of every human being. For that reason, he selected 4 unknown individuals whose images within the video change and morph into each other to represent global society.

In truth, a key element within the White Milano concept is the enhancement of the brands’ and designers’ ethnic and cultural diversity included within the edition. For instance, the Secret Rooms project that promotes the work of international designers will once more happen on the fair, due to the scouting carried out by the White team and president and founder Massimiliano Bizzi.

During a press conference held Tuesday, Bizzi referred to the event as a venue where there shall be a powerful international brand mix, underscoring the importance of innovation and “a range [of designers] that focuses on quality and uniqueness.”

Among the many brands and designers bowing at White Milano are Romeo Hunte, the American luxury brand, and Olubiyi Thomas, a Scottish designer with Nigerian origins.

The presence of six North American Indigenous designers can even be of note, presented due to a collaboration with the Canadian embassy and the IFA — Indigenous Fashion Art program.

Innovation Norway, in a collaboration with Norway Fashion Hub for the Expo White section, will present five brands from Norway. The main target shall be on creativity and sustainability, each environmental and to advertise a greater lifestyle for workers.

After the easing of restrictions by the Chinese government in December, organizers are also hoping buyers from China will return to White Milano, allowing smaller brands to attach with the Chinese market.