Women’s fashion brand Windsor has announced its latest partnership with Stylitics, a man-made intelligence-fueled digital merchandising platform, to create automated styling and product recommendations for e-commerce web sites. The corporate will create outfit and product recommendations for greater than 50 million shopper sessions a yr, which is predicted to create a median of 21 percent increase in the common order value for partner brands and a 23 percent increase in units per transaction.   

“We’re thrilled to welcome Windsor to our growing list of leading brands that improve the client journey with Stylitics’ compelling styling, outfitting and bundling content,” said Rohan Deuskar, founder and chief executive officer of Stylitics. “With prom, graduation and wedding season just across the corner, Stylitics will offer Windsor’s shoppers personalized recommendations to assist them find the right dress, matching shoes and accessories while also giving them outfitting suggestions to maximise their selection.”  

Through the usage of an automatic outfitting and styling solution, Stylitics is bringing artificial intelligence to the long run of the retail space. Stylitics operates in greater than 30 countries, and utilizes algorithms, trend data and automatic expertise to create a more engaging shopping experience for consumers — and so they currently work with Walmart, Macy’s, Kohl’s, Revolve Clothing and amongst others. 

So far, Stylitics has been capable of drive greater than $2.5 billion in incremental revenue, with greater than 100 million additional units sold to three,400-plus brands. A previous report by WWD stated the corporate had $80 million in Series C funding from PSG, a non-public equity firm based in Boston that invests in growth-stage software businesses — bringing their total funding to $100 million.  

“Windsor is thrilled to partner with Stylitics to raise our customers’ experience and supply her with much more incredible ideas for outfitting and styling our head-to-toe offerings,” said Tina Konow, vice chairman of e-commerce of Windsor. “The Stylitics’ platform has successfully automated Windsor’s fashion guide to deliver on-brand digital merchandising recommendations that our shoppers find inspirational and personalized.”