Designer Scott Ferguson looked to his lifelong hobby to create his functional outdoors brand On a regular basis Mountaineering, which made its debut this month.

Ferguson, who has a background in advantageous arts, took a step toward fashion design two years ago when he began developing the genderless line with the intention to create elevated outerwear styles that might work in town or the mountains. The designer looked to his upbringing of competitive mountaineering as the place to begin for the brand’s aesthetic. 

“I grew up competitive mountaineering throughout middle school and highschool and I’d say around that very same time all of my friends were into skateboarding and it was at all times easy to decorate such as you skateboarded and wearing those clothes each day,” Ferguson said. “So, I believe going into creating clothes for climbing, I used to be occupied with making clothes exist in town and the outside.” 

The designer initially began creating more technical outerwear pieces after which pivoted to elevating the styles with looser matches, vibrant colours and high-quality fabrics. Along with outerwear, the brand offers athletic shorts, vests, climbing pants, knitwear and accessories.

“Orange and purple have changed into the brand’s core colours,” Ferguson explained concerning the aesthetic. “I like orange for standing out a lot — it’s my go-to jacket color for climbing and snowboarding since it’s very visible. I even have a relationship with purple growing up wearing Patagonia and having purple be the accent color on a lot.” 

Sustainability can be one other pillar of On a regular basis Mountaineering. Ferguson explained that the complete collection got here into full gear after he teamed along with his design partner Audrey Louise Reynolds to source sustainable fabrics and use natural dyes to create the brand’s knitwear. One sustainable method On a regular basis Mountaineering used for the gathering was to dye some pieces using rainwater. This resulted in each bit having its own unique quality. 

“All the things was zero waste so far as the dyeing goes,” Reynolds explained. “It was just catching rainwater after which we added the natural materials and nontoxic, no AZO dyes after which producing that and the water runs away afterward. It was sort of like we interrupted nature to assist us create these colours and unique patterns.” 

Taking one of these approach and using high-end fabrics were necessary for the brand to present that elevated feeling to the outerwear pieces. 

“We spent a lot time just nervous concerning the hand feel and the colour and what we were bringing to market that wasn’t going to oversaturate it,” Reynolds said. “We desired to make certain we were making something to suit into the area of interest of ‘from pavement to alpine,’ like [Ferguson’s] saying is, so we could really wear it walking around town and feel chic and funky, but additionally by the campfire after an extended day of climbing.” 

According to On a regular basis Mountaineering’s sustainable mission, collections will likely be made in small runs to deal with creating higher quality items. On a regular basis Mountaineering’s offerings range in price from $100 for accessories to $1,900 for down jackets. 

On a regular basis Mountaineering is gearing up to indicate at market this January to solidify its distribution. The brand currently sells its accessories on its website and will likely be adding more offerings in the following few months. Ferguson is already working on his spring collection, trying to more sustainable materials and methods for the road.