Wrangler has signed a multi-year collaboration with CMA Female Vocalist of the 12 months and “Yellowstone” actress Lainey Wilson. Wilson, whose signature look is bell-bottoms, can be the face of the Wrangler brand’s fall 2023 collection that features jeans, tops and jackets and can support the brand via campaign imagery, social media content, onstage denim exclusivity and appearances.

“I actually have been dedicated to the western lifestyle all my life, and there’s nothing that feels more like home than a pair of Wrangler jeans,” said Wilson, who was born and raised in Baskin, Louisiana, but moved to Nashville, Tennessee, after highschool. “Teaming up with this brand looks like the right fit and there are such a lot of recent, exciting and stylish styles for girls within the upcoming collection, including my favorite bell-bottom flare pieces.”

Wilson recently released her “Bell Bottom Country” album and headlined the sold out “Country With a Flare Tour” earlier this 12 months. She can be acting at many festivals throughout 2023, including CMA Fest, Stagecoach, Watershed and Lollapalooza. She has also appeared in season five of the hit series “Yellowstone,” which Wrangler has collaborated with quite a few times through costuming and the official Wrangler x Yellowstone collection.

“Over the past several years, Lainey Wilson has grow to be a real and inspirational voice to fans of the brand, sharing her honest journey from a PRCA flag gift to an award-winning musician,” said Holly Wheeler, vice chairman global marketing at Wrangler. “As probably the most recognized female artist in recent country music history and a number one voice within the western movement, we’re thrilled to have her represent Wrangler alongside other industry greats like George Strait, Jon Pardi and Cody Johnson.”

The upcoming fall Wrangler collection can be available nationwide and on wrangler.com starting in July. Key styles that Wilson wears include a denim vest, printed bootcut, trumpet flare and velvet flare bottoms, a denim sherpa jacket and western button-down tops.

The brand will proceed to partner with Wilson in 2024 as she may even be the face of Wrangler women’s next spring and a Wrangler x Lainey Wilson Capsule Collection expected in the autumn of 2024.