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21 Dec

WWD Yearbook: Sustainable Fashion’s Big Wins in 2022

WWD Yearbook: Sustainable Fashion’s Big Wins in 2022

If 2021 saw gains on garment employee rights, materials invested, B Corps named and resellers made — then 2022 marked the 12 months when leaders increasingly took definitive stances on fast fashion, policy and more.

Here, in a chronological timeline, are 2022’s most noteworthy sustainable fashion gains, informed by search-worthy traffic.

January 2022: Fashion Act’ Bill Seeks to Make Recent York a Sustainability Leader

It was no quiet begin to the 12 months, at the least not in Recent York City. The “Fashion Sustainability and Social Accountability Act,” or “Fashion Act” (S7428) was unveiled in a media frenzy due to its radical disclosure requirements, environmental reparations and more.

Per the bill, under Recent York State law any apparel or footwear company doing business in Recent York that has annual global revenues of at the least $100 million can be “required to map their supply chains, disclose environmental and social impacts, and set binding [science-based] targets to cut back those impacts.” Emissions reporting would align with the Paris Agreement and The Greenhouse Gas Protocol Corporate Standard, including the GHG Protocol Scope 3 Standard (or an organization’s indirect emissions).

The Act on Fashion coalition, together with designer Stella McCartney and Recent York State policymakers Sen. Alessandra Biaggi and Assembly Member Dr. Anna Kelles, ushered the bill to the state’s consumer protection committee in January.

March 2022: European Commission Calls for Greenwashing ‘Black List’

In most circles, the EU is the uncontested leader in sustainable change-making and policy moves. Because the European Commission has made clear, fashion shouldn’t be protected to proceed because it has with rampant greenwashing. In only one instance, the commission moved to “black list” greenwashing because it sets up plenty of circular policy changes.

April 2022: Amazon Staff Unionize in Staten Island, Plus Power Shifts

President of the Amazon Labor Union Chris Smalls speaks throughout the American Federation of Teachers convention, Friday, July 15, 2022, in Boston. Smalls spoke before an address by First Lady Jill Biden. (AP Photo/Michael Dwyer)

AP

This wouldn’t be the one time staff spoke up on labor issues, but Amazon staff voting to unionize at a facility in Staten Island, Recent York, can be the primary big union win Stateside against the web retail giant.

Power imbalances look to be shifting, which is a trend more likely to proceed. In Recent York City, plenty of fashion manufacturers spoke out in regards to the impact of late payments, recouping hundreds in owed wages.

May 2022: Then Comes the ‘Fabric Act

Right on cue, the “Fashioning Accountability and Constructing Real Institutional Change Act,” (or “Fabric Act”) followed the “Fashion Act” as industry stakeholders and political allies seek to supercharge sustainable progress.

This federal bill is championed as a pro-labor, domestic reshoring effort. It was introduced at a press conference in Recent York’s Garment District by Sen. Kirsten Gillibrand and already has a slew of support from the likes of Staff United, Remake, Garment Employee Center (GWC), The Model Alliance, Custom Collaborative, Sustainable Brooklyn, Fashion Revolution, The Slow Factory, Recent Standard Institute and types equivalent to Mara Hoffman and One other Tomorrow.

July 2022: Resale Start-ups Give Goods a Second Shot

Summer 2022 was marked by resale moves big and small — be it funding news, acquisitions, latest category expansion and the like. WWD took a better look to see how start-ups equivalent to MyGemma, The Vault, Flyp, The Vintage Bar and more operate and differentiate themselves. Because the appetite for previously used or worn fashion continues, there is larger hope for fashion to shut the loop and embrace sustainable consumer behavior.

September 2022: Patagonia’s Recent Plan, Owned by the Planet

Patagonia founder Yvon Chouinard

Patagonia founder Yvon Chouinard.

Campbell Brewer

Patagonia is within the business of environmentalism at the start, it seems, and after all recycled polyester fleece jackets. In September, the family of founder Yvon Chouinard made headlines by giving freely Patagonia roughly (a move calculated at $3 billion). The family transferred ownership of Patagonia to 2 latest entities — Patagonia Purpose Trust and the Holdfast Collective — allocating some $100 million in annual profits every 12 months to fight climate change. The surprise news was celebrated because it starkly contrasted the capitalistic leanings of contemporary business.

October 2022: Fashion Fights Back: No Longer Accept Ye Products, Ban Fast Fashion

Fashion is putting its foot down on fast fashion, in addition to inflammatory speech and motion. When Ye, also often called Kanye West, made antisemitic comments, resellers from The RealReal, Rebag and more acted swiftly to ban his brand’s products. From a marketing perspective, crusades against overproduction were seen this 12 months in Rent the Runway’s “Fast Fashion Free” campaign or in luxury reseller Vestiaire Collective’s pledge to ban fast fashion.

November 2022: The Academy Got a Recent Sustainable Red Carpet ‘Style’ Code

Ariana DeBose and Steven Spielberg

Ariana DeBose and Steven Spielberg

Lexie Moreland/WWD

Major moments equivalent to the Oscars, Met Gala, VMAs — and even presidential inaugurations — have grow to be dominated by star appeal, with decisions around dress becoming pivotal takes on one’s values. This 12 months, in formal collaboration with advocacy organization Red Carpet Green Dress, The Academy (which puts on the Oscars), took up a sustainability style code. With the help of a visible guidebook and dress code, influential people could also be more inclined to decorate sustainably in key moments. With tens of millions of followers, this positive influence can have a ripple effect.

December 2022: FTC Green Guides to Be Updated

Though unfamiliar to some, the U.S. Federal Trade Commission got here out with an eco-marketing guideline in 1992 to assist inform businesses on their communications. Today’s consumer landscape, nevertheless, has modified very much because the ’90s with words like “sustainability,” “regenerative,” “responsible” and more taking hyperbolic shape in clothing ads. With this in mind, the FTC decided to tug its Green Guides back out for review, much to the pleasure of concerned stakeholders (including trade groups just like the American Apparel and Footwear Association) ready for change.

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