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1 Sep

Yohji Yamamoto Marks 50 Years of Y’s

Yohji Yamamoto Marks 50 Years of Y’s

CAPTURING THE MOMENT: Yohji Yamamoto is marking the fiftieth anniversary of his first brand Y’s by revisiting fashion moments by British photographer Max Vadukul, who has been shooting for the Japanese designer because the ’80s.

Eight images, some assembled into collages, will appear on a capsule collection of T-shirts to be released in November. Nonetheless, 4 of them can be pre-sold exclusively on the Y’s store on Ometesando in Tokyo from Friday.

The pictures derive from six collections done between 1999 and 2002, and Vadukul and inventive director Claudio Dell’Olio reworked them so that they would look cool on clothes.

Yamamoto’s art director Marc Ascoli conscripted Vadukul even before he had an agent, along with his first task capturing Y’s fall 1984 collection out on the streets of Latest York. Prized for his reportage and portraits, Vadukul would later turn out to be a staff photographer at The Latest Yorker. He has also shot for a number of fashion and culture magazines, including French Vogue, Italian Vogue, Interview, Rolling Stone, Esquire, Egoiste and Town & Country.

In accordance with Y’s, the exercise proves the timelessness and on a regular basis nature of Yamamoto’s designs: “Spontaneous images of individuals’s lives, where Y’s clothes just exist alongside them.”

A glance from the Y’s capsule collection produced from archive images.

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