Just months ahead of the 2024 Presidential Election (and days before the primary Harris-Trump debate), one in all Latest York’s buzziest designers Willy Chavarria gave us a seat on the table for his SS25 show. Held in the town’s financial district—across from the Trump constructing and NYSE—his latest collection titled “América” referenced each traditional codes and the wonder in diverse humanity.

From squared Grace Jones hair shapes and barbed wire braids to a masculine skin finish with leather eyeliner, the large 65-look show unified minority communities. “It looks like the variety we would really like to see sitting on the table here in America,” hairstylist Joey George tells ESSENCE. 

In the primary half of the show, Willy Chavarria presented his mainline collection, which featured more well-groomed, classic looks. “Square shapes and a few pompadours, Forties-inspired [hair],” George says, referencing the telenovela actor Cantinflas. Using Oribe’s Maximista Thickening Spray as a foundation layered with their Rough Luxury Soft Molding Paste, he secured the sculpted shape with a Superfine Strong Hair Spray. 

For the second half, which debuted their recent collaboration with Adidas, a darker mood invited athletes to the runway, like Olympic gold medalist Noah Lyles and WNBA star Betnijah Laney, which coincided with greasier, more athletic beauty moments. 

“The natural, dewy makeup look provides a contrast to the general theme of the gathering and the complexities that represent the American identity,” makeup artist Kuma says, keying in products like ADDICTION TOYKO’s The Glow Stick in a transparent pink color and a taupe beige blush. “We went for masculine and easy, while enhancing the natural skin finish.”

The eyes—that are a gateway to the soul of our country—were a middle point in the gathering as well. “I used The Gel Eyeliner in vintage leather 002 for an outlined, smoky eye look,” Kuma says, which he enhanced with a coat of  The Mascara Primer Curler Fixer on the lashes. “Hair, makeup, and the designer collaborated together to create a cohesive look,” he says. “The garments are the essential point of interest of the show with the wonder look acting as a complement to it.”

Meanwhile, the star-studded front row included beauties like Doechii, who arrived in smokey eye makeup and glazed lips. Meanwhile, Tracee Ellis Ross’ usual dewy skin was paired with a red lip and day-brightening smile. As for Ciara? A curly bob, à la Whitney Houston, and chocolate lip got us all the best way ready for fall beauty looks.