YSL Beauty’s latest announcement marks one other progressive stride for the wonder industry at large. The posh French house most recently welcomed Lil Nas X because the brand’s newest ambassador. As two modern-day innovators, the brand new partnership will push the boundaries of beauty even further.

As an ultimate advocate and model of self-expression, Lil Nas X embodies the daring and forward-thinking spirit of an inclusive future for the wonder industry. “The synergies between the brand and Lil Nas X’s unwavering passion for individuality are the inspiration behind this partnership with the hope it empowers the subsequent generation of beauty,”  said Laetitia Raoust, YSL Beauté U.S. General Manager, within the press release.

As YSL Beauty’s recent U.S. Ambassador, Lil Nas X will appear in a spread of content that will likely be featured on the brand’s digital platforms and in U.S. media campaigns. The Gen-Z icon’s first campaign under the brand new partnership marks the premiere of YSL Beauty’s newest lip icon, The Daring. He’s captured within the desert wearing the high pigment lipstick, which was created with a formula that was built to last long, deliver shine and supply daring colours that feel like a second skin.

In efforts to encourage others to embrace their individuality louder than ever before, Lil Nas X joins YSL Beauty’s community of change agents, including Indya Moore.

YSL Beauty’s recent lip icon, The Daring, is on the market for purchase now on yslbeauty.com.