Elle AyoubZadeh has been focused on women since she founded her footwear and accessories brand Zvelle in 2017. But now the Iranian-born designer and entrepreneur is popping her attention to men.

On Thursday, Zvelle will introduce a men’s collection that may start small but be expanded in the long run.

The inaugural line will consist of two sneaker models, the Ray high-top and low-top. The high-top can be constructed from deerskin leather and finished with a metallic goatskin leather lining and a white rubber sole. It’ll be available in six colours and can retail for $550.

The low-top can be constructed from kidskin leather and can feature the identical goatskin leather lining and light-weight rubber sole. It’ll be available in three colours and can sell for $450. Each models are made in Italy.

AyoubZadeh described the sneakers as “intentional and timeless. When things are chunky, trendy and loud, I’m still more quietly luxurious. Zvelle is for a confident man with an eye fixed for design and an appreciation for subtle details.”

After six years in the ladies’s space, where she has attracted fans including Bella Hadid, Hailee Steinfeld, Sharon Stone and Susan Sarandon, she believes that is the proper time to get into the boys’s market.

“The definition of fashion for men is changing. I feel it’s maturing and expanding, which is probably the most exciting time for me as a designer. When I feel of high-tops today I feel of a sleek boot. Low-tops are the brand new loafer and are being worn on the red carpet — Denzel Washington wore ours. There’s a lot room for men to specific themselves.”

AyoubZadeh is working on additional silhouettes. “We’re already developing latest styles in our factory, though I’m not able to reveal them just yet. Every little thing we produce is incredibly intentional and I never release a shoe I’m not in love with. I can confidently say I really like our high-tops and low-tops and each minute detail has been perfected.”

The Zvelle men’s line can be sold globally through the brand’s website.