MONCLER’S FILM: Because it continues to achieve out to and construct its community, Moncler has launched its first film aired on national television, titled “The Brand of Extraordinary,” narrated by Grammy Award-winning artist Alicia Keys. The film, which traces the trajectory of the brand since its foundation in 1952, is now published on Moncler’s social and digital channels.
The film is a component of Moncler’s Seventieth-anniversary celebrations, which included a performance staged in Milan’s Piazza Duomo during Milan Fashion Week that drew a crowd of 18,000 spectators. The performance was opened by the prima ballerina of Teatro alla Scala di Milano Virna Toppi and comprised 1,952 artists — representing the founding 12 months of Moncler — and all wearing a white Moncler Maya 70...
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