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March 2023

29 Mar

Banana Republic Enters Home Category

Banana Republic Enters Home Category
Banana Republic desires to change into a player in the house category. It has launched BR Home with bedding, rugs, pillows and decor. The BR Home collection, which is obtainable starting Tuesday online and in 15 stores within the U.S., retails from $40 for washed cotton pillowcase sets to $7,550 for luxurious, handmade rugs woven within the Atlas Mountains in Morocco. There shall be a dedicated space for BR Home inside each of the 15 stores. “Our expanded Home collection is central to our vision to be the premiere lifestyle brand that positions BR as an experiential and cultural cornerstone in our customers’ lives,” said Sandra Stangl, president and chief executive officer of Banana Republic, a Gap Inc. brand. “Banana Republic...
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29 Mar

Bala and CorePower Yoga Launch Limited-Edition Bangles – WWD

Bala and CorePower Yoga Launch Limited-Edition Bangles – WWD
Bala and CorePower Yoga are teaming as much as make understanding a bit more vibrant.  The 2 fitness brands are releasing a limited-edition pair of Bala’s fan-favorite 2-pound bangles, $65, in CorePower Yoga’s signature orange hue.  While this partnership is coming to fruition now, the genesis actually predates Bala, which has amassed greater than $50 million in sales since its founding. Back when she worked as a licensed CorePower Yoga instructor, Bala cofounder Natalie Holloway was used to adding weights to make a fitness class more difficult. Upon happening sabbatical in Asia with Bala cofounder and now-husband Max Kislevitz, the duo took a yoga class that felt a bit “too meditative,” in response to Holloway, ultimately resulting in the thought for the...
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