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29 Mar

Bala and CorePower Yoga Launch Limited-Edition Bangles – WWD

Bala and CorePower Yoga are teaming as much as make understanding a bit more vibrant. 

The 2 fitness brands are releasing a limited-edition pair of Bala’s fan-favorite 2-pound bangles, $65, in CorePower Yoga’s signature orange hue. 

While this partnership is coming to fruition now, the genesis actually predates Bala, which has amassed greater than $50 million in sales since its founding.

Back when she worked as a licensed CorePower Yoga instructor, Bala cofounder Natalie Holloway was used to adding weights to make a fitness class more difficult. Upon happening sabbatical in Asia with Bala cofounder and now-husband Max Kislevitz, the duo took a yoga class that felt a bit “too meditative,” in response to Holloway, ultimately resulting in the thought for the brand.

Weights are key to several of CorePower Yoga’s offerings, including the corporate’s most up-to-date class addition: CorePower Yoga Strength X.

“We believed they [Bala bangles] could reprise old-school wrist weights (i.e. hands-free resistance training) and make yoga flows incrementally tougher without the interruption that comes with picking up and putting down dumbbells,” said Holloway. 

“CorePower Yoga is thought for using weights of their classes,” Holloway told WWD. “The CorePower Yoga x Bala collaboration is a full-circle moment for me as a yogi and Bala’s cofounder.”

Bala bangles are also implemented into CorePower Yoga in-studio workouts, including the C2 and Yoga Sculpt classes. CorePower Yoga operates 220 studios across 22 states and Washington, D.C.

Bala has focused on partnering with specialty studios and gymnasiums globally to expand its reach.

“Bala is in lots of of gyms and fitness studios already. We’ll proceed to expand our wholesale/studio/gym business domestically and abroad,” Holloway said.

Bala bangles in CorePower’s signature orange hue.

Collaborations are at the guts of the Bala brand — it also recently released a shoe collaboration with Schutz — however the brand also intends to release greater than 10 recent products in 2023.

The limited-edition collab will likely be available in select CorePower Yoga studios and online while supplies last.

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