Something sweet is coming to Sephora.
The sweetness retailer is expanding its ingestible wellness offerings with Sourse, a chocolate complement brand.
While the brand has a variety of stock keeping units meant to have various advantages like mood boost or energy support — each available at Whole Foods — the Sephora launch will deal with its beauty options. Specifically, Sourse’s phytoceramide-infused Skin Glow Bites, $15, and the brand new Sephora exclusive, biotin-infused Hair Grow Bites, $15.
Sourse launches Hair Grow Bites, $15, exclusively with Sephora.
While Sourse is a multibenefit complement brand, founder and chief executive officer Jenne Moore said consumer demand led to it inadvertently becoming a beauty brand, making Sephora a perfect retail partner.
“We changed into a beauty brand because our...
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