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July 2023

10 Jul

Curve Paris Debuts as WSN High quality-tunes Intimates Offer

Curve Paris Debuts as WSN High quality-tunes Intimates Offer
PARIS — The intimate-apparel industry’s recent summer gathering in Paris underwent a makeover as WSN, which took over the event last 12 months, continued to work to seek out the proper model, shifting to an expanded resort offer and away from lingerie with the launch of Curve Paris, replacing the Mode City banner, alongside fabric event Interfilière. “It’s a relaunch, the start of something recent,” said Frédéric Maus, chief executive officer of WSN. “The three brands — the Salon International de la Lingerie, Interfilière and Curve Paris — all now have a transparent identity and positioning. That has allowed us to speak in confidence to recent categories.” To the surprise of many attendees entering Curve Paris at Porte de Versailles, which ran...
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10 Jul

Puma Releases Second Ceaselessly.Classic Campaign

Puma Releases Second Ceaselessly.Classic Campaign
Puma is seeking to some famous faces for its upcoming fall campaign. The sports giant has reunited with campaign stars Caleb McLaughlin, Zaya Wade, Iris Apatow and Angus Cloud for its second Ceaselessly.Classic campaign, released Monday. They seem within the campaign modeling the Puma Suede sneakers, a staple shoe for the brand since 1968, and other styles similar to the Mayze, CA Pro and Cali Dream. “Puma classics have been worn by icons of each generation they usually’re still making an impact today,” McLaughlin said. “I’m honored to be a component of the subsequent season of the Puma Ceaselessly.Classic campaign and excited to look at the continued impact of the staples and latest timeless styles that drop.” The campaign faces were initially featured...
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10 Jul

In Berlin, Emerging Fashion Goes Big on Diversity, Politics

In Berlin, Emerging Fashion Goes Big on Diversity, Politics
On the last edition of Berlin’s fashion week, one show particularly made headlines and caused confusion all over the world. With help from international activist groups, a Berlin creative collective, Platte, hosted a “fake” Adidas show, complete with a press release and a sensible runway collection, to spotlight Adidas’ alleged exploitation of staff on far-flung supply chains. The German company later denied the allegations. But before it did so, the style week event deceived greater than a number of industry insiders. Up until the last minutes of the runway show, many believed the entire thing was real. During this Berlin Fashion Week, which starts Monday, the Platte collective isn’t doing anything quite as controversial (so far as anyone knows). But consistent with what...
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10 Jul

Philipp Plein’s Foray Into the Luxury Swiss Watch Market

Philipp Plein’s Foray Into the Luxury Swiss Watch Market
Fashion brands are truly grasping the fantastic thing about the watch world, where everyone can contribute to the expansion of its universe. Most fashion brands attempted the horological adventure after they entered the category as outsiders within the ’70s. Since then, few have made a big mark and infrequently accept offering easy “accessories” to enrich their fashion lines.  Following its regular success of fashion watches with its license partner, Timex Group, now the highlight is on Philipp Plein, which has launched an inaugural line of luxury timepieces. Philipp Plein Crypto King in Cryptonite. Cesare Gualdoni Philipp Plein Crypto King Black Beat Philipp Plein Crypto King Glacier Philipp Plein Crypto King Packaging The timepiece collection, which was unveiled at Watches & Wonders last March, kicked off Plein’s first...
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