Coty could also be, sources say, in talks with Kim Kardashian to sell back her beauty brand, nevertheless it is definitely holding onto its license with Adidas, which it has just renewed.
“Adidas is perfectly positioned to capitalize on the brand new well-being and athleisure trend in beauty amongst today’s consumers,” said Coty chief executive officer Sue Nabi in regards to the renewal, of which terms weren't disclosed.
It has partnered with the activewear giant because the ‘90s and introduced its first product within the U.S. in 1999 with the Adidas Moves for Him scent, followed by Adidas Moves for Her in 2000.
Nabi noted that in recent months, Coty has elevated Adidas’ body care offering with the launch of the Adidas Lively...
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