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18 Aug

Coty Renews Adidas License – WWD

Coty could also be, sources say, in talks with Kim Kardashian to sell back her beauty brand, nevertheless it is definitely holding onto its license with Adidas, which it has just renewed.

“Adidas is perfectly positioned to capitalize on the brand new well-being and athleisure trend in beauty amongst today’s consumers,” said Coty chief executive officer Sue Nabi in regards to the renewal, of which terms weren’t disclosed.

It has partnered with the activewear giant because the ‘90s and introduced its first product within the U.S. in 1999 with the Adidas Moves for Him scent, followed by Adidas Moves for Her in 2000.

Nabi noted that in recent months, Coty has elevated Adidas’ body care offering with the launch of the Adidas Lively Skin and Mind range.

“Consumers have responded very positively to the launch, and we sit up for constructing on this progress with an exciting pipeline of further innovations and contours as we drive growth in recent and existing markets in the long run,” she added.

After the launch of the Lively Skin & Mind Range in Europe, Coty is now seeking to drive growth in China, forging a partnership with Su Yiming, the Chinese gold medallist in snowboarding, as an envoy for the brand.

As for its other partnerships, at the tip of last yr, Coty sold its Lacoste fragrance license back to Lacoste by mutual agreement for an undisclosed sum and individually renewed its license with Hugo Boss. In May, it renewed its license with Davidoff, extending the businesses’ long-running partnership, which began within the ‘80s.

There has also been much speculation about what’s going to occur with its license for Gucci Beauty. Gucci owner Kering has been making a series of high level hires in its beauty division because it looks to turn into a serious player within the sector. The Gucci license is anticipated to run out in 2028.

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