Amid controversial press trips and a fake mascara backlash, beauty influencers have been turning to negative content in an effort to spice up engagement and authenticity. But does ‘de-influencing’ signal the start of their demise?
Have you ever noticed an influx of negative make-up reviews in your social media feeds recently? A TikTok influencer who normally promotes their latest beauty haul as an alternative telling you what not to purchase? Products that were viral favourites just last week suddenly being deemed overhyped and overrated? If you've, it’s likely that you simply’ve been “deinfluenced”.
Deinfluencing is the most recent trend sweeping social media. Positioned as an antidote to overconsumption and product fatigue within the face...
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