Bala is heading to Goal.
The fitness brand, best known for its Bala Bangles, $55, a contemporary tackle the normal ’80s ankle weight, is entering 1,382 doors nationwide with its Bala Bangles in a single and two kilos, $55, Bala Bars, $59, and Bala Bands, $35.
“It’s been on our vision board since we launched the brand. Goal, long-term, was at all times the plan,” said Bala cofounder Natalie Holloway. “It’s a natural evolution for Bala to be in Goal especially as we give attention to expanding to more customers and expanding our product assortment.”
While the brand has an array of other products including the Bala Beam, $109, and The Play Mat, $99, the in-store assortment was strategic.
“Bala Bangles have been...
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