LONDON — It’s been a busy nine months for Hailey Bieber’s beauty brand Rhode, which she went direct with in June 2022.
This yr, she launched within the U.K. with an easy sell out collection of the serum, a moisturizer and a lip treatment all under 30 kilos; she introduced a facial essence to mark the anniversary of her brand, and brought out a limited-edition of the lip peptide treatment inspired by Krispy Kreme’s strawberry glazed donut.
The 26-year-old is now able to enterprise right into a recent category — color — with 4 tinted versions of the peptide treatment to coincide with Rhode’s European expansion.
“I really like correlating all the things to food and various things,” Bieber said in an interview...
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